- Taxi Delivers a High Level of Reach & Frequency reaching local business and tourist audience enroute to and from the Airport, events, shopping malls and communities
- Taxi delivers one of the lowest cost of impressions (CPI) of all
major media
- Its is 24 hours a day / seven days a week / All month long
- Taxis follow the population flow throughout the day
- Taxi advertising offers a standalone advertising message
targeting pedestrians, vehicular and in-taxi audiences
- Dubai Airport Taxis targets the busiest Airport across the globe
- Exclusively operated by RTA – DTC.
- 1st Outdoor ads to be seen whenever Visitors & Tourists exit the Airport
- Super High Opportunity to See
- Only Media present outside the airport
- Reach to key influential audience such as business decision makers
- 3 driver shifts thereby ensuring no down time for your campaign.
What is the minimum campaign duration for Taxi advertising?
Campaigns can vary in duration from one day to a year.
Are there any restrictions on what can be advertised on a taxi?
Yes, there are certain restrictions on what can be advertised on taxis. RTA and local taxi licensing authorities have guidelines preventing political, religious, and overtly provocative adverts.
How often will a full wrap taxi be seen?
A branded taxi will typically receive over 75 million impressions each year.
How long does it take to put the advertising on a taxi?
Once we receive your final approved artwork, we will begin production and have your taxi(s) on the road fully branded within 2 to 3 weeks.
Can I combine taxi advertising formats?
Taxi advertising is extremely flexible and can be combined with other forms of outdoor advertising. For example, a superside and tip-seat option can work well together to raise awareness both from the exterior of the vehicle and inside by providing passengers with direct contact information.
What is the most effective Tax advertising format?
Superside and tip seat option has proven to be a highly effective way to raise awareness, aided by the exterior advertising of Supersides and the direct marketing to passengers while they are on board.
In Taxi advertising what is the difference between a Superside and a full wrap?
Full wraps provide the greatest visibility. They cover the entire exterior of a vehicle, including both sides and the top. Superside taxis are one of the most cost-effective advertising formats; they are usually used for short-term campaigns involving high numbers of taxis and less frequently for long-term campaigns with smaller numbers of vehicles.
Can I use the branded taxi for my own PR purposes?
Brand exposure is one of the most common uses for branded taxis, especially at promotional events, photo shoots, exhibitions and as VIP transportation.
Can taxi drivers help with a literature and product hand outs?
Taxi drivers can give out leaflets, bumper stickers and other products to support the campaign and make a lasting impression on passengers.