FAQ’s Taxi Advertising & Branding

Campaigns can vary in duration from one day to a year.

Yes, there are certain restrictions on what can be advertised on taxis. RTA and local taxi licensing authorities have guidelines preventing political, religious, and overtly provocative adverts.

A branded taxi will typically receive over 75 million impressions each year.

Once we receive your final approved artwork, we will begin production and have your taxi(s) on the road fully branded within 2 to 3 weeks.

Taxi advertising is extremely flexible and can be combined with other forms of outdoor advertising. For example, a superside and tip-seat option can work well together to raise awareness both from the exterior of the vehicle and inside by providing passengers with direct contact information.

Superside and tip seat option has proven to be a highly effective way to raise awareness, aided by the exterior advertising of Supersides and the direct marketing to passengers while they are on board.

Full wraps provide the greatest visibility. They cover the entire exterior of a vehicle, including both sides and the top. Superside taxis are one of the most cost-effective advertising formats; they are usually used for short-term campaigns involving high numbers of taxis and less frequently for long-term campaigns with smaller numbers of vehicles.

Brand exposure is one of the most common uses for branded taxis, especially at promotional events, photo shoots, exhibitions and as VIP transportation.

Taxi drivers can give out leaflets, bumper stickers and other products to support the campaign and make a lasting impression on passengers.