Unlock the full potential of LinkedIn advertising, a native ad solution that enables you to engage a highly responsive audience within their LinkedIn news feeds, accessible on both desktop and mobile devices. At EDS, we empower you to build robust brand awareness and foster critical relationships at every stage of your sales cycle through tailored ads that target specific groups of professionals based on their LinkedIn profile data.
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Why Choose LinkedIn Advertising:
- Precise Targeting: LinkedIn offers the ability to create ads that reach professionals tailored to your specific industry or niche, allowing you to nurture valuable connections.
- Brand Awareness: Promote your content to a wide and diverse audience, amplifying brand recognition and establishing thought leadership.
- Variety of Ad Types: LinkedIn provides a versatile range of advertising options, including sponsored content, sponsored InMail, dynamic ads, display ads, and text ads, catering to diverse campaign needs.
- Extend Reach: Leverage the LinkedIn Audience Network to extend your ad reach to other websites and mobile applications, broadening your impact.
Our Presence:
With offices in Dubai, United Arab Emirates, EDS is well-positioned to provide expert guidance and support in your LinkedIn advertising journey. Our mission is to help businesses of all sizes achieve their goals through the power of LinkedIn advertising.
Ready to harness the potential of LinkedIn for your business? Contact us today and explore the opportunities that await.
LinkedIn Advertising Dubai, LinkedIn Marketing Dubai, LinkedIn Lead Generation, Digital Marketing LinkedIn inMail, LinkedIn Sponsored Ads Dubai.
LinkedIn is the world’s largest professional network, with a database of over 400 million user profiles. It leverages this wealth of information by targeting its ads with demographic and interest-based criteria. LinkedIn ads work best when used in tandem with content marketing campaigns that promote white papers, e-books or webinars.
LinkedIn Advertising specializes in promoting your company updates to targeted audiences on desktop, mobile, and tablet. Drive awareness and leads in the world’s most viewed professional news feed. LinkedIn Advertising in Dubai is heavily used by companies in premium car business, banks, hotels, hospitals, insurance companies etc.
You can target your LinkedIn ad based on a number of factors to reach the people most likely to be interested in your business. You can select an ad audience based on job title, job function, industry, geography, age, gender, company name, company size or LinkedIn Group. You can also set a budget for your campaign and only pay for clicks or impressions that you receive.
When you create a LinkedIn ad, you’ll be able to select a targeting option that determines the audience that can view your ad. In addition to a specific demographic (such as men between the ages of 25 and 35), you can also target based on company, job title, industry, school, skill set, and more. This is called “advanced targeting,” and it allows you to reach the exact audience that’s most likely to be interested in your services.
Where will my ads be shown?
LinkedIn Promoted Posts are a great way to market your business on LinkedIn. In a matter of minutes, you can publish an eye-catching Promoted Post that will appear on the timelines of millions of LinkedIn members. When you create a Promoted Post, it will be displayed according to your targeting criteria, and then your post will be eligible to appear on multiple pages around the LinkedIn website and mobile app:
1. Profile Page: Your ad may appear when a user views the profile of another LinkedIn member. Your post will be displayed prominently on the right side of their screen, with an image that you choose emphasizing your brand or product. The headline of your post will be clickable, so if users want more information about what you’re promoting, they can easily click through to your page using this link.
2. Home Page: Your ad may appear when a user logs into the LinkedIn website or opens the mobile app. It will be displayed at the top or bottom of their home page, and users can easily scroll past it if they’d like to read updates from friends or view job postings instead.
3. Inbox: Your ad may appear in the top bar when users open their inbox and read updates from their connections and groups.
4. Search Results Page
5. Groups (on pages in groups).
FAQs about LinkedIn Advertising
1. What are LinkedIn Ads?
LinkedIn Ads is a self-serve advertising service, offered by LinkedIn to businesses. It enables you show your advertisement to your target audience on the professional network
2. How to get started with it?
You need a LinkedIn Account and valid credit card to start running your LinkedIn ads.
3. Is there any charge involved to activate the ad account?
There is a $5 one-time activation fee for initiating a LinkedIn Ads account.
4. How to know if my ad is approved or unapproved?
LinkedIn support team would notify you about the status of your ad once it’s reviewed by them thoroughly.
5. What to do if my ad is unapproved?
You need to restructure your ad once again to meet the guidelines.
6. What type of ad options are there?
There are image+text and text only ads available.
7. What’s the specifications of LinkedIn ads?
Headline (up to 25 characters of text)
Description (up to 75 characters of text)
From: (your name or any company)
Image: (50×50 pixel image)
URL (Landing page where you want people to visit)
8. Where will these ads appear?
LinkedIn ads may appear on a number of areas on the site. The ad spaces are:
Profile Pages
Home Page
Inbox
Search Results Page
Groups
9. How many times my ads will be displayed there?
It depends on your ad budget, bid and the ad’s CTR.
10. Who will see my ads?
Your ads will be visible to those LinkedIn members, who belong to your targeting criteria. If example, if you set your target as “CEO” in India”, your ads will be shown to all the members, who have written “CEO” on their profile and also live in India.
11. Are LinkedIn ads costlier than other platforms?
LinkedIn ads can prove to be a bit more expensive than that of Facebook, Twitter or other platforms.
12. How can I control my ad spending?
You can control your ad expenditure by setting a daily budget and selecting preferred bidding option. Daily budget limits your spending per day. It can be anything ranging from $10 to $1000 or more. You also can limit your cost per click (CPC) or 1k impression (CPM) by setting a maximum bid per action. And you can pause your ads any time you want.
13. What are CPC and CPM?
CPC is cost per click and CPM is cost per 1,000 impressions. These are two paying options for your ad. If you choose CPC, you need to pay only when someone clicks on your ad. For this reason, most people go for CPC.
If clicks don’t matter for you and you only need to increase your ad reach, CPM would suit you. In this mode, you pay only when your ad is shown to 1000 people. You don’t need to pay anything for clicks in CPM module.
14. How does LinkedIn charge?
You need to submit your credit card details before starting with LinkedIn ads. LinkedIn will charge you periodically with that credit card. The frequency depends on the daily budget and your total ad spending.
15. In what language I can create my ad on LinkedIn?
Currently, LinkedIn allows you create in The English language.
16. How many countries are there in LinkedIn ad network?
You can show your ads to LinkedIn members from more than 50 nations in the US, Africa, Asia, and Europe.