FAQ’s LinkedIn Advertising & Marketing

LinkedIn Ads is a self-serve advertising service, offered by LinkedIn to businesses. It enables you show your advertisement to your target audience on the professional network

You need a LinkedIn Account and valid credit card to start running your LinkedIn ads.

There is a $5 one-time activation fee for initiating a LinkedIn Ads account.

LinkedIn support team would notify you about the status of your ad once it’s reviewed by them thoroughly.

You need to restructure your ad once again to meet the guidelines.

There are image+text and text only ads available.

Headline (up to 25 characters of text)
Description (up to 75 characters of text)
From: (your name or any company)
Image: (50×50 pixel image)
URL (Landing page where you want people to visit)

LinkedIn ads may appear on a number of areas on the site. The ad spaces are:
Profile Pages
Home Page
Inbox
Search Results Page
Groups

It depends on your ad budget, bid and the ad’s CTR.

Your ads will be visible to those LinkedIn members, who belong to your targeting  criteria. If example, if you set your target as “CEO” in India”, your ads will be shown to all the members, who have written “CEO” on their profile and also live in India.

LinkedIn ads can prove to be a bit more expensive than that of Facebook, Twitter or other platforms.

You can control your ad expenditure by setting a daily budget and selecting preferred bidding option. Daily budget limits your spending per day. It can be anything ranging from $10 to $1000 or more. You also can limit your cost per click (CPC) or 1k impression (CPM) by setting a maximum bid per action. And you can pause your ads any time you want.

CPC is cost per click and CPM is cost per 1,000 impressions. These are two paying options for your ad. If you choose CPC, you need to pay only when someone clicks on your ad. For this reason, most people go for CPC.

If clicks don’t matter for you and you only need to increase your ad reach, CPM would suit you. In this mode, you pay only when your ad is shown to 1000 people. You don’t need to pay anything for clicks in CPM module.

You need to submit your credit card details before starting with LinkedIn ads. LinkedIn will charge you periodically with that credit card. The frequency depends on the daily budget and your total ad spending.

Currently, LinkedIn allows you create in The English language.

You can show your ads to LinkedIn members from more than 50 nations in the US, Africa, Asia, and Europe.