𝐈𝐧 𝐚𝐧 𝐞𝐯𝐞𝐫-𝐞𝐯𝐨𝐥𝐯𝐢𝐧𝐠 𝐦𝐚𝐫𝐤𝐞𝐭, 𝐮𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝𝐢𝐧𝐠 𝐲𝐨𝐮𝐫 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞 𝐢𝐬 𝐤𝐞𝐲.
Lego’s perceptive consumer research unearthed a need for a shift in societal perspectives on gendered toys.
Their 𝐑𝐞𝐚𝐝𝐲 𝐟𝐨𝐫 𝐆𝐢𝐫𝐥𝐬 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 not only defied outdated stereotypes but also steered a strategic rebranding, showcasing the profound impact of market research on marketing decisions.
Lego’s compelling journey unfolds as they navigate societal norms, revealing the transformative force of understanding consumer dynamics. From unveiling gender biases to crafting the impactful Ready for Girls Campaign, witness how market research serves as the compass guiding brands toward authenticity, resonance, and enduring connections.
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