All the Instagram’s different surfaces serve a different purpose in the way you can serve your audience, and in the way they help you to grow

This is your reminder not to measure all content by the same metrics – they have different goals, so ofcaurse, they’re going to have different outcomes.

Here’s just a quick guide to some of the most popular content formats on Instagram, and the part they play in your strategy.

Let us know in the comment below if you find this post helpful

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