FORMATS TO POST TO GET ON THE EXPLORE PAGE ON INSTAGRAM

The Explore page is a space where users head to discover content from accounts they don’t follow. It is a collection of photos, videos, Reels, and Stories selected by the Instagram algorithm based on users’ behavior on the app.

What accounts do they follow, what kind of posts they like and comment on, what Stories, Reels and IGTV videos watch. So, each Explore page is a unique selection of content tailored to the user’s interests. At the top of the page, users can look for accounts, hashtags and places.

ADVANTAGES OF GETTING ON THE EXPLORE PAGE

So, why strive to get on the popular page on Instagram? First and foremost, it provides a bigger reach and exposure. According to Instagram statistics, 50% of all accounts on the platform check the page every month. Here are some more benefits:

Engagement splash on the post that got featured on the Explore page

Exposure to a highly targeted audience who are likely to have an interest in your brand

Increase in brand awareness, as showing up on the Explore page will allow more potential clients to discover your brand

A surge of followers who decided to explore your page besides the post that they found on the Explore page

Higher conversion and sales with proper calls-to-action

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