As of October 2022, there are 4.74 billion social media users worldwide
9 in 10 internet users use social media every month
Over the past 12 months, the number of active social media users increased by 190 million, indicating 4.2% annual growth, with six new average users joining every second.
Around the world, there are 5.07 billion internet users, equating to almost 63.5% of the worldโs population.
An average social media user uses 7.2 different social platforms every month.
The world today has 6.648 billion smartphone users, meaning almost 83.07% of the worldโs population owns a smartphone today
More than 75% of the eligible global population now uses social media
These statistics highlight the growing impact of social media on our daily routine and the potential for businesses to reach a massive audience through these platforms. Here are some ways companies can use these statistics to their advantage
1. ๐๐๐ซ๐ ๐๐ญ ๐๐ฎ๐๐ข๐๐ง๐๐ ๐ข๐ง๐ฌ๐ข๐ ๐ก๐ญ๐ฌ: Understanding the demographics of social media users can help tailor your marketing strategy to reach your target audience effectively.
2. ๐ฃ๐น๐ฎ๐๐ณ๐ผ๐ฟ๐บ ๐๐ฒ๐น๐ฒ๐ฐ๐๐ถ๐ผ๐ป: Based on the average number of platforms used by a social media user, businesses can determine which platforms are best suited to reach their target audience and invest resources accordingly.
3. ๐ ๐ผ๐ฏ๐ถ๐น๐ฒ ๐ผ๐ฝ๐๐ถ๐บ๐ถ๐๐ฎ๐๐ถ๐ผ๐ป: With over 83% of the world’s population owning a smartphone, optimizing your website and social media presence for mobile devices is crucial.
4. ๐๐ผ๐ป๐๐ฒ๐ป๐ ๐ฐ๐ฟ๐ฒ๐ฎ๐๐ถ๐ผ๐ป: By knowing the growing number of active social media users, businesses can create and share content that appeals to this ever-increasing audience to drive engagement and reach.
5. ๐๐ง๐๐ฅ๐ฎ๐๐ง๐๐๐ซ ๐ฆ๐๐ซ๐ค๐๐ญ๐ข๐ง๐ : Utilizing influencer marketing tactics can help reach a wider audience and increase brand awareness.
6. ๐๐จ๐๐ข๐๐ฅ ๐ฆ๐๐๐ข๐ ๐๐๐ฏ๐๐ซ๐ญ๐ข๐ฌ๐ข๐ง๐ : Leveraging the high usage of social media platforms, businesses can implement targeted advertising strategies to reach their target audience effectively.
7. ๐๐จ๐๐ง ๐๐ฃ๐๐๐๐๐ข๐๐ฃ๐ฉ: Understanding the increasing growth of social media users, businesses can focus on engaging with their audience and building brand loyalty.