Google’s decisions are driven by artificial intelligence, and creative plays a central role in automation. Recent announcements, like new ad types and the Ads Creative Studio, emphasize the importance of strong ad creative as a top priority.
So, why should you hone in on PPC ad creative for better results in Google Ads? Here’s why and how you can take your ad creative to the next level:
1- Put PPC Ad Creative Front and Center:
Consumption patterns have changed, inspired by platforms like TikTok. To engage users and stay relevant, focus on vertical videos with a real-life look, trendy audio, less text, more visuals, and more motion.
2- Streamline Creative Production:
Google provides tools like Ads Creative Studio and Bumper Machine to make creative content production easier.
3- Embrace a Video-First Mindset:
Google’s video campaign types, such as video views and demand gen, are expanding. Leverage video to modernize your brand, convey more information, educate users, and reach audiences across multiple platforms.
4- Measure Success and Test:
Testing is essential to feed AI with new creative inputs. Look beyond conversion metrics and consider KPIs like CTR, CPC, views, CPV, video completion rates, and YouTube-earned actions. Experiment with different variables to find winning strategies and optimize performance.
Never settle for mediocrity—continuously test, learn, and adapt. The ad industry is evolving, and embracing change is critical to becoming a successful marketer.
The future of Google Ads is here, so let your creativity shine and achieve outstanding results!