Digital Marketing for Retail, Stores, Shops and Shopping Malls

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Digital Marketing for Retail, Stores, Shops and Shopping Malls

Whether or not a shopping mall, retail outlet or store is successful depends on many factors and variables which should be studied strategically before getting the project underway. These factors include access, location, services, variety of establishments, ease of parking, and so on. But the Online Marketing actions we carry out are also fundamental and play a huge part in attracting consumers or possible clients. Such actions incentivize consumption in the establishments – in terms of both frequency and value; loyalize customers; avoid excessive sales seasonality; encourage the public to try products and services; and develop branding.

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Retail Digital Marketing Dubai
Retail Digital Marketing Dubai

There are lot of things one can do to market their brand/business on social media. With the many number of platforms available today to choose from, effective use of social channels still remains a key factor while formulating a strategy that can drive desired results.

While working on the segment of shopping malls (Shopping/Entertainment), We have realized that the objective of choosing social media as primary channel for marketing is not clear for many. It makes strategic part even more challenging since the formulating set of activities that can actual drive tangible results can not be defined clearly. In order to avoid such chaos and creating a social media strategy to promote the business in a right way, below are some important factors every ‘Shopping Mall’ business need to consider:

Define Your Objective Clearly

While Choosing social media to promote the mall, make sure you are clear with the expectations from it. Note down what all things you would like to achieve for your business from these efforts and then sort them with short-term and long-term goals. Short Term objective can be: – Increasing Fans/Followers on Social Media – Informing and educating your fans about Mall offerings -Reaching out to existing fans and solve their queries Whereas, Long Term Objective can be: – Creating and nurturing a community of active followers of your brand – Increasing Walk-Ins to your mall Defining such objectives help in formulating a way forward in an organized manner.

Choose Right Social Media Platforms

Not everything out there is made for you! While taking first step of your social media strategy, it becomes very crucial that you need to be very clear about what each platform is trying to communicate with it’s Target Group. Each social media platform has its own voice so you have to choose that based on how effectively it is going to serve your purpose. Few factors you can consider while doing this: – Is my audience (Shopping Enthusiast/Buyers) present here? – What type of communication are they liking the most? – How will they interact with my brand? – How can I encourage them to visit the mall physically through particular platform. All these pointers will form a next step of your planning that will actually pull audience to make them understand what you stand for?

Post content that delivers value

Once you set up social media accounts to interact with your target group, make sure you are crystal clear about what you are going to post on these channels. Understand the style of communication that works on respective platforms and formulate content themes accordingly. Posting random content won’t help much. See what type of content your target group is consuming. Keep an eye on Competitor’s pages and analyze type of content working for them. Every post you make should ideally deliver something to your fans/followers. It can be educative, informative or interest based (humor/fun element) but at the end it should be interesting enough to encourage users to take action on it. Some of the content themes you should consider while positioning your ‘Mall’ on social media: – Talk about USPs of the mall, why one should visit it ? – Showcase exciting offers or discounts the stores are offering. – Show people enjoying shopping, events & activities etc. at the mall. Human element generally attract more eyeballs on social media. – Conduct social media contest to boost the engagement. Ask winners to collect their prize from the physical location i.e. from Mall itself.

Listen and Respond to audience:

Social media can serve as a very good customer service platform if leveraged properly. People can interact with your business through personal messages, social actions (Like, Comment & Shares) and Reviews etc. Ensure you are providing enough attention at them. Appreciate and thank them when you receive positive feedback. In case of complaint of any other negative form of mention, try to resolve it by addressing the customer personally or taking it offline through Customer Care Team. Proactive & helpful approach from the mall can help in increasing overall positive sentiment about the mall and it can have direct impact on Walk-Ins.

Evaluate your performance and work on improvements

Once you are all set with comprehensive social media planning and it’s execution, most crucial part is to monitor the progress you have made. Analyze the data from Google Analytics & Social media insights, see what’s working for you and try to improve on the activities that didn’t drive desired results. Important metrics you can focus on for analysis is: – Type of posts that are providing highest engagement – Number of mentions received from social media – Type of ads that are fulfilling objectives defined – Tracking Walk-Ins and segregate the data into off-line and Online separately to understand the impact of social media efforts.

Try to include all the pointers discussed above when you formulate social media strategy for your shopping mall business. Well planned and thoughtful approach can definitely bring the best out of social media marketing for you and your business can enjoy long term benefits from it. Feel free to share if you come across anything additional to this while actually implementing the strategy in practical. Feedback is also welcome!

our advantages

CERTIFIED EXPERTISE
Our company comprises of certified experts in various departments who are capable of executing their designated roles and hence ensuring that your expectations are met.

EFFECTIVE MARKETING
we have the most effective marketing strategies for your business,. Use them to generate a new marketing idea for your business today.

GUARNTEED LEADS
Using our versatile marketing tools, we are able to advert to advertise on major platforms mostly used by your ideal audience to generate qualified leads for your business.

Attractions, Amusement Parks & Theme Park Marketing

BUDGET MARKETING
We first of all brainstorm your project scope and budget that will be required to promote products or services and achieving your expected deliverables before initiating the execution process.

GLOBAL REACH
we have the most effective marketing strategies for your business,. Use them to generate a new marketinBased on your business industry, and expectations, we are able to target your ideal audience locally (UAE) or globally if applicable.

ULTIMATE VALUE
All prospective leads generated from your project will be yours and as such can be added to your custom database for future re-targeting and more.

EDS offer lead generation services – to give you instant access to a professional team of business development specialists with a solid track record. And our time-tested processes and technologically-advanced systems empower them to achieve remarkable results.

We will help you understand how AdWords works, detailing the AdWords auction, bidding process and explaining important factors like Quality Score and cost-per-click. When people search on Google using one of your keywords, your ad may appear next to the search results. 

Programmatic Marketing is a method to the drilled down demographic that your organization seeks to target considering specific demographics such as: Geography, Age, Gender, Social Status, and other relevant triggers. 

Social media marketing is the process of channeling potential traffic to relevant online industries through wide-ranging social media platforms. Digital or social media is a 24/7 active and cost-free medium, where people talk, share, learn, debate and discuss over an exhaustive range of industries.

CPL advertising is the most cost-effective way of getting leads to grow your customer database, newsletter list or community site. You may be in wonder, the fact is, that with 71% year-to-year growth, online lead generation is the fastest growing segment in internet advertising.

Mobile marketing has been taken to the next level with geofencing, which gives companies the ability to advertise to customers within a geographic radius. All modern smartphones have GPS capability. 

TARIQ FAREKH

CEO, Korooti International

What Clients Say?


  • Excellent experience of working with EDS. Very professional and on time delivery of services. Totally satisfied and will continue using them as our partners.

    Mr. Kartik Satija
    MDS Mobile - SAMSUNG

  • We are Al Zahra Hospital Sharjah & Al Zahra Medical center Dubai one of EDS client. EDS – SMS marketing service is very good and no delay at all.

    Mr. Abduljaleel Anodiyil
    Al Zahra Hospital

  • I had a very good experience with EDS. There team were helpful getting us up and running and their SMS system is easy to use and good value for money. I would recommend them as a supplier and will work with them again.

    Ms. Kirsten Dixon
    Informa Exhibition

  • Awesome customer service! We’ve never been let down and all of our requests have been granted immediately. Great group to work with!

    Mr. Mark Montecillo
    MTM Power Sports

  • Great service and amazing support. We are working with them in multiple campaigns and they do great job. Highly recommending this agency.

    Ahmed Nabhani
    IMG World

  • EDS got us top rankings on all of the major search engines where in the past we were unable to even show up on them. EDS did what they promised, when they promised, all at a fair price. We couldn’t ask for more.

    Mr. Amin Sheybani
    Vivandi

  • All campaigns conducted through EDS were successful. We were able to generate a high number of inquiries following the SMS sent. Their database is convenient and extended. We recommend EDS to all companies.

    Ms. Rafaa Sleiman
    New World Private School
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