Did you miss the latest changes to Linkedin

In this post, we explore significant updates introduced by LinkedIn, tailored explicitly for marketers.

#1: LinkedIn AI Tools

*Draft With AI
To help users go from post ideation to publication, LinkedIn is testing “generative AI directly within the LinkedIn share box.”

If you’re part of the beta testers, you can access the new “Draft with AI” feature by creating a new post.
Once you find the option, you’ll be prompted to outline your message, requiring a minimum of 30 words. After generating the AI draft post, simply tap “edit” to customize the language and incorporate hashtags from the suggested list.

*AI-Generated Profile Detection
To reduce the number of fake AI-generated profiles on the platform, LinkedIn deployed detection technology that’s “able to detect 99.6% of a common type of AI-generated profile.

#2: LinkedIn Conversation Tools

*Notification Filters
You can now sort notifications by All, My Posts, and Mentions.

#3: LinkedIn Ads

*Streaming Ads Placement
LinkedIn confirmed to Reuters that it’s developing and trialing an advertising product to let you serve ads to LinkedIn users via streaming platforms.

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