Hoardings advertising, also known as outdoor advertising or billboard advertising, is a traditional form of advertising that has been around for decades. It involves placing large-scale advertisements on billboards, buildings, and other outdoor structures to reach a wide audience. In this blog, we’ll explore what hoardings advertising is, how it works, and some best practices for creating effective outdoor ad campaigns.
What is hoardings advertising?
Hoardings advertising involves creating and placing large-scale advertisements on outdoor structures like billboards, buildings, and bus shelters. These advertisements can range from simple text-based messages to complex, visually stunning designs. Hoardings advertising is a popular choice for businesses looking to reach a wide audience and create brand awareness.
How does hoardings advertising work?
Hoardings advertising works by placing advertisements in high-traffic areas, such as busy intersections, highways, and public transportation hubs. Advertisers typically rent space on billboards or other outdoor structures from outdoor advertising companies and create custom designs for their advertisements. These advertisements can be static or digital, depending on the available technology.
Best practices for hoardings advertising in Dubai UAE
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Location is key
Choosing the right location for your hoardings advertisement is critical to the success of your campaign. Look for high-traffic areas with a lot of foot or vehicle traffic, such as busy intersections or highways. Consider the demographics of the area and whether it aligns with your target audience.
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Keep it simple and eye-catching
Hoardings advertisements are meant to be seen and processed quickly, so it’s essential to keep your message simple and eye-catching. Use bold colors, strong visuals, and clear messaging to grab the viewer’s attention and communicate your message quickly.
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Make it readable
Make sure your hoardings advertisement is easy to read from a distance. Use large, bold fonts and avoid using too much text. If your message is more complex, consider using a QR code that viewers can scan with their smartphones to learn more.
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Use a clear call-to-action
Include a clear call-to-action in your hoardings advertisement to encourage viewers to take action. This could be a website URL, phone number, or social media handle that viewers can use to learn more or connect with your business.
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Measure and track your results
As with any advertising campaign, it’s essential to measure and track your results to see how your hoardings advertisement is performing. Use tools like unique URLs, phone numbers, or promo codes to track how many people are taking action after seeing your advertisement.
In conclusion, hoardings advertising is a traditional form of advertising that can be an effective way for businesses to reach a wide audience and create brand awareness. By following these best practices and creating eye-catching, engaging ad campaigns, businesses can increase their visibility and drive conversions.