In order to provide more guidance on how to maximize #ad performance on Snapchat, the social media giant has launched Campaign Lab 
The new tool can be found within Snap Ads Manager and will enable marketers to run split test ads, view full campaign results and get recommendations on next steps 
As per Snapchat, Campaign Lab includes “actions, insights, and learning agendas to help you understand where to start your tests, form hypotheses, identify what’s working, and take action accordingly to inform your campaign strategy.” 
#leadership #visibility #
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