Real Estate & Property Digital Marketing Strategies

Digital Marketing has revolutionized real estate industry in a significant way. The industry of real estate has matured enough where buyers are doing extensive research online before actually making their final purchase. The buyers in the market are searching for the brokers, dealers, projects, and sellers online, which make the digital marketing even more lucrative for real estate industry.

The latest trends have shown that it is mandatory for every real estate organization to have an online presence which must be optimized via digital marketing communication mix.

One of the most important factors that makes digital marketing popular in the modern real estate industry is its right reach at affordable prices. In real estate digital marketing is applied in order to maximize the leverage of reaching out to the target users through various channels, such as: Blogging, PCC or Pay Per ClickSocial MediaSEO or Search Engine OptimizationEmail MarketingSMS Marketing.

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Online and social media marketing for real estate companies

Digital Footprint

One of the first things new and potential customers will do when considering purchasing a house is a search for real estate agents online. For this reason using relevant popular hashtags and phrases increases the chance of people finding you. Searches will also be area specific so try to incorporate the area covered in your hashtags and profile.

To get the most from your social media accounts, only upload professional looking photos and write engaging, informative captions and posts. Social media platforms such as InstagramFacebook and Twitter are the more common platforms used although Snapchat is becoming more and more popular among real estate agents.

Understand your target audience

Understanding your target audience and constantly reviewing and refining your aesthetics and online branding will help to create a consistent look which will help to be recognizable. For this reason, it is imperative to consider brand awareness in every aspect of a social media post.

Building an aesthetically pleasing website is the best way to drive sales and a few techniques to do so are to focus on being consistent with colour schemes, avoid cluttering the layout by keeping it minimal and easy to navigate, only use professional photographs throughout the website.

Content is Key

Writing informative, creative and well-structured listings is also one of the most important aspects to consider to drive sales and help to sell a home.

When promoting a property, always try to tell the story behind it, to evoke emotion and paint a clearer picture for home buyers seeking a comfortable and welcoming haven. Creative writing is key and understanding what viewers respond well to will help with conversion rates.

Come up with a formula for writing listings, by using analysis and reviewing successful competitor websites, a real estate company can further understand which type of writing is more effective and when a formula has been developed that works, it will also keep a consistency throughout the listings that help to create a stronger brand image.

Generating and Maintaining Leads

Generating leads is the end goal for any marketing campaign, especially when it comes to real estate agents. Though there are shortcuts for this – such as a website called ‘Market Leader’ which allows agents to buy genuine buyer and seller leads that want to be contacted – leads generated organically are more likely to receive higher conversion rates.

Using landing pages to convert visitors into leads is a well-used practice that can also produce strong results. Generating leads can be a difficult process but once an agent has a catalog of leads, maintaining and converting them takes a different kind of approach.

Not regularly following leads up is a common mistake made by agents; it is very important as to not lose contact with the potential client. For sellers, keeping contact makes sure that you are at the top of the mind and your company is first in line to sell for them. For buyers, sending regular but relevant properties via email will let them know that you understand their requirements and needs which will give your agency a higher chance of converting leads into sales.

As an agent, when you have developed multiple leads (around 15 per month), they can become difficult to keep on top of. When this becomes the case there are a number of different apps and software to download such as ‘Contactually’, which allows an agent to send out evergreen emails to multiple contacts and at pre-planned times, freeing the agent up to search for more leads.

The Benefits of Marketing Through Video

Videos are still by far the most viewed pieces of content used in marketing today – and it is no wonder that they are. All that is required from the user, is a click of a button, and he or she can sit back and absorb information. Also, with the option of adding music and images, videos are more engaging than any other type of content.

When a video goes viral it can create great results for a company, creating funny clips that capture the attention of the masses is a sure-fire way to expand your client base through shares on social media. The initial viewer doesn’t necessarily have to be part of your target audience, when a video is shared, you can be sure that it will reach the right people organically.

Virtual Tours

One of the most popular modern techniques in the world of real estate are virtual tours, as they give your company an air of professionalism and makes an agency stand out amongst the competition. As well as allowing customers to ‘walk’ through the listings offered to give a deeper understanding of what the property offers, it also saves time with unnecessary viewings as it ensures that the properties viewed are more likely to be seriously considered.

Another technique frequently used by successful letting agencies are virtual tours of the neighbourhood. These videos give customers a feel for the surrounding area and allow them to understand as much as they can about what it would be like to live in not just the property but the area.

Live Videos

When it comes to social media, a marketing strategy that is proven to generate more traffic is live videos. There’s something about a live video that makes users engage. Developing creative ideas for live videos can be a real game-changer for your agency. Creating original and fun content for users to watch and engage with is sure to develop a larger audience and create more personal relationships.

Optimizing Your Website

Google Advertising

Advertising your site via Google AdWords is a great way of generating website traffic. Google will target consumers that have recently searched for similar services to yours, giving your ads a good chance of being converted into website views. creating potential leads.

SEO

Getting your site higher on a search engine list such as Google or Bing is difficult, especially with the number of competitors out there, which is why a good understanding of SEO is important.

Using keywords to optimise your website, and software that evaluates your content and considers search engine optimisation will put you in a good position to crawl search engines and rank higher.

Blog

Adding a blog to your website is another great way for driving traffic, answering commonly asked questions will bring in users and offer them something different. Blogs also give a real estate company an excellent platform to engage directly with potential clients through comment sections and Q and A’s, as well as collecting a library of email address to send weekly newsletters and information on new and updated services.

Keyword Research

In-depth researching into keywords that relate to your website is essential when developing SEO strategies, there are a number of websites that can help with this process, although a basic understanding of what your customers will be typing into search engines is a start. You can also look at companies that rank higher on Google and Bing’s search engines and study the words they use as well as the tone of voice.

Digital marketing is a means of promoting products and services through digital technologies, primarily on the Internet, but also including mobile phones, display advertising and any other digital medium. Digital marketing is also referred to as ‘online marketing’, ‘internet marketing’ or ‘web marketing’.

As digital marketing continues to evolve and become increasingly complex, brands are finding it necessary to hire digital marketing consultants who can create effective strategies and implement programs for their products and services. If you lack experience or resources, consider engaging a consultant with experience in multiple facets of digital marketing.

Definitely. Though many businesses remain skeptical about digital marketing, avoiding digital marketing denies your business access to the media the majority of consumers turn to first and at all hours of the day.

While marketing’s primary goal is still to generate leads, a brand-centric, salesy approach no longer works in the age of digital media. Instead, make your marketing customer-centric to attract attention and build trust.
The second biggest mistake digital marketers make is not contributing a steady flow of content to the social media platforms they use.

Websites that go for long periods without updates and new content are unlikely to produce effective results for digital marketing objectives. Though a static website technically qualifies as a website, it’s more like a digital brochure that will not produce adequate leads.

Mobile phones are the most commonly used technology in the world, with most individuals spending much of their media time and hours using mobile devices. Mobile marketing focuses on strategies such as messaging and mobile applications, as well as websites, to reach this audience. Brands that ignore mobile marketing will find it difficult to grow their market share.

Content marketing is the distribution of information assets, such as articles or videos, for the purpose of generating brand awareness, traffic and sales. Content marketing generally does not explicitly promote a company or its products but allows readers to draw their own conclusions about the brand.

A content marketing strategy is a plan for how you will build an audience. You must first establish objectives and personas, then create a value proposition as well as a mission statement. Next, you need to develop buyer journey maps, which are used to identify key points in the customer’s decision-making process. Finally, you can create your assets and programs, promote them and analyze their results.

Digital marketing mixes that include email, social media, search, and other elements have become important tools for delivering useful content to customers. Video outlets like YouTube and Vimeo are also used often for this purpose; however, blogs are the most popular method of distributing marketing content because they give marketers complete control over what is posted on their channel.

There is no one-size-fits-all answer to this question. However, the best content for your specific business goals will be something buyers find relevant and useful. Some examples of content to consider include blog posts, articles, ebooks, infographics, microsites, videos, courses, case studies and newsletters.

When considering the frequency of publishing content, you must understand that search engines will learn to index your site as often as you publish content. However, neither your audience nor search engines value garbage content. The answer(s) to this question are (1) creating content as often as you can create great content and (2) considering your costs and return on investment.

There is much debate over whether short-form or long-form content performs best on social media. In my experience, it seems that short-form content works best when the audience is flying fast and taking in oodles of information. Longer forms tend to perform better on search and give your blog more substance, which helps establish your expertise.

Great headlines are crucial to getting people to read, watch, or listen to your content. But your reputation is also important, so you need to build and honor it. I like to say, “The goal of your content is not to get people to visit your website; it’s to get them to subscribe to it.”

Search engine optimization (SEO) is the process of using onsite and offsite tactics to help a website appear in search engine results. Doing it well increases the quantity and quality of traffic to a site.

Most web traffic is generated by search, and most visitors that arrive through search have a greater degree of commercial intent than those who come through other channels.

Local SEO is the process of optimizing your website, blog, and other online properties to generate traffic from location-based searches. It helps businesses promote products and services to local customers when they need them.

Keywords represent the words or phrases Internet users enter into search engines when looking for information. Search engine optimization (SEO) professionals consider these keywords and the topics they suggest when optimizing content for search engines.

It is difficult to determine the exact factors that contribute to a web page’s ranking on major search engines. Experts generally agree that a high ranking is based on relevance and authority, but there are many factors in play. The best way to achieve a high search engine ranking is to create one of the most thorough web pages possible for a specific keyword or topic.

To earn mentions and links, you can pursue a variety of strategies. The three most prolific—and time-effective—are likely to be: securing guest posts on influential blogs, developing relationships with influencers in your industry and consistently creating and promoting content that is worthy of mentions and links.

PPC, or pay-per-click, is one form of internet advertising. It involves paying a fee each time an ad is clicked on by a member of the target audience. Search engine advertising is the most popular form of PPC, but there are numerous channels available for marketers who want to use PPC ads.

Native advertising is a form of paid media in which the ads are designed to blend in with the content of an editorial site. While pay-per-click (PPC) advertising and social media ads could be considered forms of native advertising, most native ads are articles or videos created by an advertiser and published on an editorial site. Native advertising has grown steadily because it is not ignored like display ads are, and because it does not get blocked by ad blockers.

Sponsored content is a form of advertising in which content is produced on behalf of an advertiser. It tends to be native in form, but the creative may be produced by the publisher or brand. Many publishers have created divisions devoted to writing and designing sponsored content—from articles to videos, infographics, and microsites.

A buyer persona is a representation of your ideal customer based on market research and data. A buyer persona should reveal insights about the buyers’ decisions including attitudes, concerns, and criteria that drive buying decisions.

HubSpot is responsible for coining the term “inbound marketing,” which it describes as “focused on attracting customers through relevant and helpful content and adding value at every stage in your customer’s buying journey. Potential customers find you through channels like blogs, search engines, and social media.”

Inbound marketing differs from outbound marketing in that it does not need to fight for potential customers’ attention. Instead of interrupting consumers with sales pitches, you attract qualified prospects by creating content designed to address the problems and needs of your ideal customers.

Marketing automation is a software program that automates the execution of marketing processes and campaigns across multiple channels. It streamlines lead generation, segmentation, lead nurturing, lead scoring and measurement processes by identifying your audience and creating content based on their defined needs.

Data-driven marketing refers to using data from multiple sources to gain insight into customer behavior and preferences. By understanding who your customers are, what they like and dislike, where they shop, when they make purchases, and why they buy certain products, you can create a more customized experience for each of them.

Performance marketing is an approach to marketing in which you pay only for results, such as the number of clicks, leads or sales made. The goal is to achieve measurable conversions. Performance marketing campaigns are focused on digital environments and should be tracked with precise tools.

A marketing funnel is a model that represents the stages of a buyer’s journey from the first interaction with your brand to a purchase. A narrowing probability of sales can be observed at each phase of the funnel, meaning that a buyer’s interest and commitment to buying decreases as he or she progresses through each stage.

Conversion rate optimization (CRO) is the process of increasing the percentage of conversions from your digital property, typically a web page, by improving elements on your site through testing. CRO typically focuses on moving prospects to the next stage in the marketing funnel—hence its name, which refers to its relative position in relation to other types of optimization.

Interactive content allows prospects to take action beyond simply reading, listening or watching. Participants receive real-time results based on their needs and interests. For example, bloggers can answer readers’ questions, guiding them to specific information that addresses their problems and challenges.

In order to reach their target audience, brands must understand the ways in which consumers use social media. They must commit resources to develop a presence on the major social networks where billions of people spend time daily. An awareness of the power of social media marketing leads to increased sales and an increase in brand loyalty.

When considering social media, consider the top social channels in terms of active users: Facebook, Instagram, Twitter, LinkedIn, and Pinterest. Research the demographics and behavioral patterns of users on each platform and decide which ones are right for your brand.

Now that your brand is out in the open, you can’t make people talk about it—but you can control what they say. That means showing genuine interest in customers and adding value to their lives whenever possible.

You do not want to cause confusion or overwhelm your audience by giving them access to too many social media accounts. However, you should consider empowering employees to participate in social media conversations by setting up an employee advocacy program that allows them to contribute their unique voices and insights to the brand.

Personal branding refers to the process of marketing yourself professionally through online and offline tactics. Digital media has allowed for a shift in focus toward personal branding for all types of hiring and purchase decisions.

Email is still the most effective means of communication. It’s more popular than any social media, more private and more personal. Most people rely on email and check their inbox multiple times each day. If you want to communicate directly with people who have granted you permission to market to them—and reach them when they’re most receptive—email marketing is essential.

If you want to purchase an email list, you should know that most email service providers do not allow the use of purchased lists. You need to grow your list organically by providing valuable content or offering something of value in exchange for people’s email addresses. A small list of real prospects is more valuable than a large list of strangers.

Lead nurturing is the process by which marketers continue to communicate with leads—usually via email—to move them further “down the funnel” and keep them involved and engaged with your brand. Consistently interacting at key points during the sales process will invariably improve conversion rates and drive sales for your company.

It is important to provide your subscribers with new content, updates on new products (or improvements), and information about events. It is not wise to expect your email list to grow quickly by offering a newsletter.

Marketers love video because online consumers love it. Online video consumption reached nearly 9 billion hours per month as of June 2013, according to Cisco Visual Networking Index Global Mobile Data Traffic Forecast Update. Video is a flexible and engaging content format that’s easy to share across multiple platforms. Smartphones and digital editing have made it far easier to create video, so the potential for a high ROI is great.

A call to action is a prompt that tells readers what to do next, usually through text and graphics. In digital marketing, CTA buttons or links are often used in advertising campaigns.

Businesses can create value for their customers by identifying and communicating a promise to them that resonates on an emotional level. Businesses should begin this process by asking themselves, “How can we improve the lives of those we serve?”

A professional copywriter is an essential part of any professional marketing campaign. In the content-driven digital media world, well-written copy builds brands, connects with the reader, and inspires action.

Google Analytics is a free website analytics platform that gives you insights into how users find and use your website. With Google Analytics, you can track ROI for your online marketing and review important metrics to make informed decisions.

Marketing metrics can be divided into two categories: those that reflect traffic generation and conversion, and those that measure marketing costs. To determine which of these metrics are most important for your brand’s growth, start by identifying key performance indicators (KPIs) and creating a dashboard to track them monthly.

As with most digital marketing strategies, results from paid digital marketing programs are often immediate. However, other types of marketing strategies such as content marketing and email list building take time to produce results. It could take six months to a year or more before you realize some of your traffic and conversion objectives.

Leading Social Media Marketing & Lead Generation Company in Dubai, UAE

EDS is a team of social media experts delivering online business solutions and exceptional digital marketing results for companies worldwide. We combine commercial thinking with technical brilliance in Lead GenerationSocial Media MarketingSMS MarketingEmail MarketingPush NotificationsGoogle AdsWeb DevelopmentSearch Engine Optimization and pay per click, content generation and online communications. For us, it’s all about return on investment and innovation to add value to your business. If you feel the same, please get in touch and let us provide you with a Free Audit of your online presence. A leading Digital Agency online marketing and Web Development Company with offices in Dubai, UAE . Highly creative and Experienced staff will be delighted to serve you and take the opportunity of your requirements such as Brand Identity, Corporate Brochure, Outdoor Advertising, Radio Advertising, Advertising Campaigns and Web HostingDigital Marketing, Online MarketingYouTube AdvertisingInstagram AdvertisingFaceBook AdvertisingTwitter AdvertisingSnapchat AdvertisingProgrammatic AdvertisingSEOTechnical Tasks, Social Media InfluencerMobile MarketingOutdoor AdvertisingPress Release DistributionWhatsApp MarketingLinkedIn AdvertisingVideo Shoot & Editing.

Call us today on +971-4-5193444 and our Experts will be delighted to help you.

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EDS offer lead generation services – to give you instant access to a professional team of business development specialists with a solid track record. And our time-tested processes and technologically-advanced systems empower them to achieve remarkable results.

We will help you understand how AdWords works, detailing the AdWords auction, bidding process and explaining important factors like Quality Score and cost-per-click. When people search on Google using one of your keywords, your ad may appear next to the search results. 

Programmatic Marketing is a method to the drilled down demographic that your organization seeks to target considering specific demographics such as: Geography, Age, Gender, Social Status, and other relevant triggers. 

Social media marketing is the process of channeling potential traffic to relevant online industries through wide-ranging social media platforms. Digital or social media is a 24/7 active and cost-free medium, where people talk, share, learn, debate and discuss over an exhaustive range of industries.

CPL advertising is the most cost-effective way of getting leads to grow your customer database, newsletter list or community site. You may be in wonder, the fact is, that with 71% year-to-year growth, online lead generation is the fastest growing segment in internet advertising.

Mobile marketing has been taken to the next level with geofencing, which gives companies the ability to advertise to customers within a geographic radius. All modern smartphones have GPS capability. 

What Client's Say?

TARIQ FAREKH

CEO, Korooti International

All campaigns conducted through EDS were successful. We were able to generate a high number of inquiries following the SMS sent. Their database is convenient and extended. We recommend EDS to all companies.
 
Ms. Rafaa Sleiman
New World Private School
 

Excellent experience of working with EDS. Very professional and on time delivery of services. Totally satisfied and will continue using them as our partners

Ms. Kartik Satija

MDS Mobile - SAMSUNG
 

We are Al Zahra Hospital Sharjah & Al Zahra Medical center Dubai one of EDS client. EDS – SMS marketing service is very good and no delay at all.

 

Mr. Abduljaleel Anodiyil
Al Zahra Hospital
 

I had a very good experience with EDS. There team were helpful getting us up and running and their SMS system is easy to use and good value for money. I would recommend them as a supplier and will work with them again.

 

Ms. Kirsten Dixon
Informa Exhibition
 

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MTM Power Sports
 

Great service and amazing support. We are working with them in multiple campaigns and they do great job. Highly recommending this agency.

 

Ahmed Nabhani
IMG World
 

EDS got us top rankings on all of the major search engines where in the past we were unable to even show up on them. EDS did what they promised, when they promised, all at a fair price. We couldn’t ask for more.

 

Mr. Amin Sheybani
Vivandi
 
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