Want to know the best rates of Radio Advertising?

Radio advertising can be an effective way to reach a diverse audience in Dubai and the UAE, considering the multicultural nature of the region. EDS offers comprehensive radio advertising services, allowing you to promote your brand, products, or services on various radio channels in English, Arabic, Hindi, and other languages. Here are some key aspects of EDS’s radio advertising services:

  1. Channel Selection: EDS can help you select the most suitable radio channels based on your target audience, campaign objectives, and preferred language. Options include Virgin, City 101.6, Dubai Eye, Al Arabiya, Dubai92, and more.
  2. Audience Targeting: EDS can recommend radio stations and time slots that align with your target demographic, ensuring that your message reaches the right audience.
  3. Ad Copywriting: EDS can assist in creating compelling ad copy that resonates with the listeners and effectively conveys your message, promotions, or branding.
  4. Campaign Planning: EDS can plan your radio advertising campaign from start to finish, helping you choose the optimal duration and frequency of your radio commercials.
  5. Multilingual Options: EDS can facilitate radio advertising in multiple languages, catering to Dubai’s diverse population and enabling you to connect with various communities.
  6. Flexibility: Radio commercials are flexible in terms of length, allowing you to choose the duration that best suits your message and budget.
  7. Cost-Effective: Radio advertising can be a cost-effective way to reach a wide audience, especially when compared to television commercials.
  8. Live Reads and Sponsorships: EDS can help you explore options like live reads, sponsorships of radio shows or competitions, and other creative approaches to engage with listeners.

Radio advertising allows you to reach people during their daily routines, such as when they are commuting in their cars or listening at home or work. EDS can guide you through the entire radio advertising process, from selecting the right channels to crafting impactful messages that drive results.

If you’re interested in launching a radio advertising campaign in Dubai and the UAE, reach out to EDS to discuss your objectives, preferences, and budget. EDS can help you create an effective radio advertising strategy tailored to your specific needs.

ENGLISH RADIO STATIONS IN UAE

Virgin Radio104.4 FM

Virgin Radio Dubai 104.4 is The UAE’s #1 Hit Music Station. Home to the award-winning and internationally syndicated ‘The Kris Fade Show’.

Dubai Eye 103.8 FM

Dubai Eye 103.8 the UAE’s #1 station for news, talk, sport, business, culture & entertainment, appealing to a discerning & English-speaking audience.

Dubai 92 FM Radio

Dubai 92 is the longest running English language station in the UAE. Proud of our heritage and in tune with a western facing audience.

Channel 4 104.8 FM

104.8 Channel 4 is home to the hottest and freshest new music, the biggest cash prizes, the most exciting experiences the UAE’s most loved personalities.

Beat 97.8 FM Radio

BEAT 97.8is the only dedicated dance music station in the UAE, providing listeners with a ‘voice’ and most importantly a platform where they can be entertained .

Abu Dhabi Classic FM

Abu Dhabi Classic FM became the first Western, classical music radio station in the UAE and has quickly expanded its listener base of classical music lovers of all ages.

Radio 1, 100.5 FM

Wide reaching frequencies & instantaneous contact with its listeners on-air, Radio 1 has a direct line to its fans and the community across the UAE.

Radio 2, 100.0 FM

Radio 2 sets itself apart with interactive content, a wide range of artists and broadcasts from festivals, concerts and lifestyle events that appeal to its listeners.

LUV 107.1 FM Radio

LUV 107.1 FM is a unique Adult Contemporary (AC) station in the UAE offering its listeners a variety of 90’s and naughties hits throughout the day. 

Anghami Free Music

Anghami is your music hub from which you can instantly play any Arabic and International song or album wherever you are – in your car, at the gym, or on the beach.

ARABIC RADIO STATIONS IN UAE

Al Khaleejiya 100.9

Al Khaleejiya 100.9 is the UAE’s exclusive local radio station broadcasting only Khaleeji music. With unique songs and intelligent content.

Al Arabiya 99 FM

Al Arabiya 99 is the top Arabic music station in the UAE. The station appeals to the UAE Arab listeners by playing the most popular Arabic songs.

AL RABIA 107.8 FM

Al Rabia 107.8 FM is the UAE’s undisputed Number 1 Arabic music station broadcasting nationally across the country for over a decade.

Quran Kareem 98.1 FM

Quran Kareem FM is one of eight radio stations owned by Abu Dhabi Media(ADM), the UAE’s leading public service broadcaster and media company. 

Emarat FM 95.8 FM

Since its launch in 1995, Emarat FM has attracted listeners from across the UAEand the Gulf with its blend of interactive programming, music and news.

Abu Dhabi 98.4 FM

Abu Dhabi FM, established by the late Sheikh Zayed Bin Sultan Al Nahyan in 1969, is the oldest Arabic radio station in the Gulf

STAR FM 92.4 FM

Star FM has brought new energy to the nation’s airwaves, reflecting Abu Dhabi’s status as the dynamic, multicultural hub of the Arab world.

Noor Dubai 93.9 FM

Noor Dubai Radio is the first‐of‐its‐kind radio station, delivering 10 hours of live programming on a daily basis.

Al Oula 107.4 FM

Al Oula Radio was launched in 2014, under the umbrella of Hamdan bin Mohammed Heritage Center.

Dubai Radio 93.0 FM

Dubai Radio 93.0 FM Advertising.

Fujairah 92.6 FM

Each tailored made Radio program is designed with its target audience in mind and this has allowed us to provide an effective platform.

HINDI / URDU RADIO STATIONS IN UAE

City1016 FM Radio

City1016 is playing you 40min Non-stop Music, with a brand legacy of 18 years of entertaining people in the UAE. Based in Dubai,City1016 is very proud of its Desi roots.

Radio4 89.1 FM

Radio 4 is also the number one station in Dubai with the biggest competitions, hottest hit music, super star RJs and comprehensive cricket coverage.

KADAK FM 97.3FM

KADAK FM (formerly known as Radio Mirchi in the UAE) offers content with a strong Bollywood connection to the South Asian diaspora in the UAE.

BIG 106.2 FM Radio

Big 106.2, a part of FunAsia network, radio station promising magical music all day long. At the studios of Big 106.2, magic of radio to entertain our listeners.

Radio Mirchi 102.4 FM

Radio Mirchi is the India’s leading nationwide private FM radio station. It was owned by Entertainment Network India Limited (ENIL).

Vibe FM 105.4

The only station in the UAE catering to the expats of both the countries India and Pakistan. Not claiming to be the No.1 Bollywood station

MALAYALAM, TAMIL, TAG, FARSI RADIO STATIONS IN UAE

Hit 96.7 FM Radio

Hit 96.7 is the UAE s most popular Malayalam radio station. It caters to the expat Keralites who make up the largest expat community in the UAE.

Gold 101.3 FM

Gold 101.3 FM is the fastest growing radio station in U.A.E! This is fuelled by our compelling programming initiatives that include innovative competitions.

GILLI 106.5 FM

24 hours Tamil FM Station that Contains Music, Fun, World News, Information, Entertainment, Movies, Culture, Games, Contests, Quiz, Technology, Sports, Lifestyle etc.

TAG 91.1 FM Radio

#1 Radio for Filipino community in UAE. We play music that caters to a truly Filipino taste – the right mix of both English and OPM (Original Pinoy Music), both old and new.

Radio Shoma 93.4

Radio Shoma 93.4 is the UAE’s one and only Farsi music station playing the latest Farsi hits from around the world. Broadcasting to the Farsi speakers in the UAE.

Radio Asia 94.7 FM

Radio Asia 94.7 FM, a part of Radio Asia Network, is the first Malayalam radio station in the Gulf.

OTHER’S

Radio Ad Production

We produce radio commercials for local, regional and national transmission.

Spot Deals

As a leading spot booking ad agency, our radio campaign strategy is developed to complement your business

Radio PR

In order to get your message heard by the right demographic, a radio interview is usually a great strategy and time investment.

Sponsorship

Radio sponsorships offer the chance to utilise low entry cost per credit. Typical radio sponsorships are traffic and travel, weather, sport, drivetime and breakfast etc

Radio Contest

We can help you do just that with our radio promotion ideas and radio contest insurance programs.

Ultimate Radio Guide

Radio advertising is the purchase of commercials on radio stations to promote products or services.

Radio Advertising FAQs

Very few small business owners have any formal training in advertising and marketing. Many open a new business and then just “wing it.” More often than not, the results are disappointing. At EDS, we’re in business to help you do more business.

With the right audience and enough frequency, your advertising budgets can provide a tangible return on investment. Our goal is to make your job easier by reaching enough of the right customers to positively impact your business. The secret formula for advertising success comes down to this: “What you say times how many times you say it!”

We don’t just sell advertising. We produce marketing campaigns designed to help you grow your business. With that in mind, listed below are answers to several Radio Advertising Frequently Asked Questions .

If people who listen to radio do business with you, then radio is an option to explore… and 96% of us listen to radio every week*. (*Radio Advertising Bureau)

  • Radio can expand your market reach
  • Radio can target your best prospects
  • Radio can generate sufficient message frequency
  • Radio can reach mobile consumers
  • Radio can motivate people to shop
  • Radio can establish a relationship with customers
  • Radio can break through competitive clutter
  • Radio can make a lasting impression
  • Radio can maximize your advertising investment

If radio were invented today, it would be all the marketing rage. Why? Because we live in an on-the-go society, and unlike newspaper or television, radio is with us everywhere… in the car, in the office, and all over the house. Radio’s mobility, intrusiveness and target ability makes it a cost-effective marketing platform for nearly any type of business.

The answer depends on how long you plan to be in business. Marketing experts say “never start an advertising campaign with the intention of ever stopping.” Successful advertising campaigns are consistent and ongoing.

The unintended consequence of advertising only when having a sale is that it trains shoppers to shop with you only when a sale is in progress. And because a sale means you’re selling merchandise at a lower markup, you’re making less money on each sale. You should be encouraging customers to shop with you all the time, not just when having a sale.

That depends on how much of an impact you want to make and how much competition you have. Though you can purchase an occasional special package for a few thousand dirhams or less, our most effective advertisers pick a station and invest aed 3000 to aed 15,000 per month. Finding the budget, you’re comfortable with while providing a sufficient Return On Investment can be developed through a marketing analysis.

The bare minimum recommended spending can be as low as aed 3,000 per month based upon some specific goals and limitations. That would perhaps get you one newspaper ad, but we can develop a plan that delivers consistent advertising throughout the month. Contact us so we can suggest a plan of attack.

You bet! Our sales representative will be happy to explain all the details.

This too varies by industry, but we’re somewhat partial to Radio advertising. Radio uses the power of the human voice to motivate and persuade potential customers to do business with you. And Radio can spread the word faster, more effectively and more economically than any other media.

Whether advertising on Radio or in other media, effective ads all have the same thing in common – a good offer and a call to action. However, too many ads are poorly written and poorly implemented. Ask us for information on how to make your advertising more effective.

We can produce your radio commercial Our mission is to create top quality advertising that works for our client’s custom marketing plan. How? By listening to the client to find out what their true needs and goals are and spending the time required to develop the right message to serve the client’s needs.

Ideally, both. Everyone listens to the radio and everyone is online in one form or another. We promote the content on our radio station websites heavily. When we do that we’re bringing listeners to see the banner ads located there as well. While your radio ads inform and maintain “TOMA”, our online display ads point listeners to your website for additional information, to print a coupon and/or direct online purchasing opportunities.

While our website can answer most of your basic questions about who we are and what we do, our Account Managers are always happy to hear from you and answer any of your questions. Contact our Marketing Department at +971-4-5193444 or e-mail them at [email protected].  We will meet with you personally.  After learning about your business, finding out what your goals and expectations are, we can put together a custom plan for your business.  Once you approve the advertising program, you will work with our creative staff to create a message that effectively tells your story. You will read, and hear your commercial before it goes on the air, and will be given an opportunity to make any changes you feel necessary. Once the ad is approved, we will begin airing it and you’ll begin to see the results you’ve discussed in accordance with the marketing plan implemented by you and your Account Manager.

Our office is open Monday-Friday from 9am-5pm. Our Account Managers are in the office from 9am-4pm and meeting with clients every day from 10am-4:00pm. They are reachable by cell phone between meetings. You will have constant access to your Account Manager, who also serves as your very own Marketing Manager.

For maximum effectiveness, advertise on a station that matches the target demographic of your product or service. For example, if you’re selling farm equipment, a country station is a better choice than the local hip-hop station. If selling women’s clothing, a station with lots of women listeners is a better choice than an all-sports station.

We work with more than 25 popular radio stations in dubai, UAE i.e Virgin Radio, City101.6, Radio4FM, DubaiEye, Dubai92, Al Arabiya, Al Khaleejiya, Al Rabia, Kadak FM, Hit 96.7, Gold FM, Emarat FM, Star FM and many more

If your budget is sufficient to develop a complete multi-media approach with extensive creativity, there are some talented advertising agencies to choose from. However, for most local businesses, advertising agencies are typically too expensive.

Live broadcasts are great for grabbing attention for a major event or sale. Our radio stations provide talent, engineering and great visibility. In most cases, weekend broadcasts are booked a month, or more, in advance. Contact us to check on available dates and times.

An advertising term that calculates how many people you’ll touch with your commercial (reach) and how often they’ll hear that message (frequency). Research shows if you can reach two-thirds of a radio stations audience 3.5 times each; your ad will break through and be heard. Contact us and we’ll provide you the number of ads needed to achieve exceptional reach and frequency.

We accept cash, check or bank transfer. We are also pleased to extend payment terms with approved credit.

Signing off on your approval to run an advertising campaign is standard procedure, although they’re maybe a few exceptions. It protects you with a low rate guarantee and provides written permission and consent for us to promote your business.

Because we go through a regimented process including a marketing analysis, custom marketing plan and creative demo commercial. This process puts all the odds for success in your favor. Our sales associates are also intelligent marketers. Suggesting a campaign that does not work is as unacceptable to us as it is to you.

It’s advertising paid partially by you and partially by one of your vendors. For instance, you may carry a new widget from Acme Company. Acme would pay 50% or more of your advertising bill for sharing time in your ads. Contact your vendors and ask if you have co-op dollars available.

Morning drive is 6am to 10am, and afternoon drive is 4pm to 9pm. The other primary radio “day parts” are mid-day, 10am to 3pm and evenings, 9pm to midnight. Though drive-time rates are available, the most cost-effective rates are ROS (Run Of Station plan); where your commercial is heard equally in all four primary day parts, including drive times.

It’s not cost effective to “anchor” your commercials in drive time only. When our clients buy “BTA/ROS”, their commercials run equally in all day parts, including drive times.

Attacking a night and weekend audience is a great way to stretch a small advertising budget. Think we’re kidding? Think of the hundreds of possible customers you could easily influence who work night and weekend shifts at hospitals and plants in our area and the hundreds who are running errands on the weekends. For just a small percentage of the number of people listening on the weekend drive through the parking lots of the area and imagine all those car radios turned on. Plus, there’s less advertising in the evening and weekends, which means your commercial will be noticed even more than usual.

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Address: Office 211, Palace Tower, Dubai Silicon Oasis, Dubai, UAE

Email: [email protected] | Tel. : +971 4 5193444 | Mobile : +971 55 6889896