Beat 97.8 FM Radio
BEAT 97.8is the only dedicated dance music station in the UAE, providing listeners with a ‘voice’ and most importantly a platform where they can be entertained .
BEAT 97.8 is the only dedicated dance music station in
the UAE, providing listeners with a ‘voice’ and most importantly a
platform where they can be entertained all day, all night and all year!
Wake up with Jade and Reine on “BEAT@Breakfast,” cruise through the morning with Jake and drive home with Moore Beat
DEMOGRAPHIC
The core demographic is 18-35 year old.
The majority of the Beat 97.8 listeners are Western and Arab expats followed by Asians and Emirates.
Strongest places of listenership: In the car & at home. Strongest Emirate: Abu Dhabi & Dubai.
Individuals with a medium to high purchasing power.
Easy going people who love an eventful and active lifestyle.
Multilingual with English as a first or second language.