FAQ’s WhatsApp Marketing Dubai

1.98% open rates.
2.45-60% response rate.
3.Message all your potential and existing customers in 180 countries.
4.Two billion people and 50 million businesses are on WhatsApp.
5.54% of consumers prefer to track orders via WhatsApp.
6.39% of consumers prefer to get customer service responses via WhatsApp.
Through customer engagement on WhatsApp, companies can improve the customer experience and increase conversions by combining the immediacy of instant messaging with the two-way interaction of conversational interaction.
In this article, we answer all your WhatsApp marketing questions. We cover everything from Business APIs to Facebook verification, as well as the process and documentation required for activating your WhatsApp Business account.

WhatsApp does not typically work directly with businesses that want to use its platform to send bulk messages to customers. Instead, WhatsApp has opened up its APIs (application programming interfaces) to registered partners, who can then sign up businesses and act as messaging gateways.
WhatsApp marketing campaigns can be set up quickly and easily with the right provider. Businesses must meet certain requirements before they can use a Business app, automated responses, chatbots, outgoing messages to customers and more.
A platform such as Lucep can send leads generated through WhatsApp to your CRM and then engage those leads in real-time, 24/7.
To set up a WhatsApp Business app, follow these steps after Facebook Business verification and WhatsApp for Business activation.

To use WhatsApp for marketing, you will need to find a unique phone number in the country where you want to reach customers. The WhatsApp Business app is free to download (Android, IoS) and personalize with your business profile, allowing you to share your location, email, website, and create a business catalog and include a description of what your business is about.
You can use the WhatsApp Business app to send and receive messages from customers one-on-one or to groups of which you are an administrator, just like a normal WhatsApp account.
A WhatsApp Business account can be set up to automatically respond to incoming messages or even provide a chatbot experience. To demonstrate how this works, we’ll look at a demo. First, you will need to verify your Facebook Business page and obtain API access for your app.
To use the WhatsApp Business API, you must register as a WhatsApp for Business Account (WABA). You will need to verify your Facebook Business page and complete a few additional steps.

In 2014, WhatsApp became a part of Meta (formerly Facebook), and using the WhatsApp Business app now requires a business to be verified by Meta. To verify your business in Meta Business Manager, take the following steps:

1.Login as Admin of the Facebook Business page that needs to be verified.
2.Go to Business Manager, and click on All tools, and then the Business Settings gear.
3.Within Business Settings, go to Security Center, find the Verification section, and click “Start Verification.” (note that the Verification button will be grayed out and not accessible unless you have initiated some action that requires verification.)
4.Enter your business details, and click Confirm.
5.Request verification code by phone, SMS or email, or choose to verify using domain verification in which case you don’t need a verification code.
6.After submitting, it takes between 5-10 days for the verification to be completed. You can track the status of your verification by visiting the Security Center.

Make sure you have this list of requirements ready when you contact your telecom or WhatsApp gateway provider.
1.Phone number not previously used on WhatsApp. You will receive an OTP for account activation.
2.Verified Facebook Business page URL.
3.Business Manager ID of your verified Facebook Business account. Note that business manager IDs can be connected to more than one phone number, but all have to be from the same service provider (WhatsApp partner). If an ID is already in use with another provider, then it can be migrated to the new provider, but not allowed to be used in both simultaneously.
4.Company logo for WABA Display Picture – preferably in 400×400 pixel.
5.Profile name.
6.Company address.
7.Business category to be updated on the WABA account
8.Business Description to be updated (maximum of 256 characters).
9.Company email address.
10.Website URL.
11.About your organization – To be updated on WABA (maximum of 139 characters).

First, provide the details listed above to your telecom gateway provider or preferred WhatsApp partner.
After you confirm that your gateway provider is approved to post on your behalf, the provider will send a request to your Facebook page. You must accept this request from the ‘Requests’ tab within Business Settings. This authorizes the gateway to send messages on your behalf.
If you have a business page on Facebook, you can now create a WhatsApp Business account. Your WhatsApp Business account will be reviewed by Facebook before approval. Once it is verified, Facebook will share an OTP to the WhatsApp phone number provided. You have to share the OTP with your gateway provider.
The process may take up to two weeks and may require follow-ups if there are any questions or issues with your application.

After you have completed the compliance requirements, you are ready to use WhatsApp’s business APIs to reach out to sales leads.
You need to pre-approve each message sent in bulk to a number. These are called “WhatsApp templates” and you need to submit each one with your gateway provider, who will in turn get them approved by WhatsApp managers before the message can be sent out.
Once you complete this process, your business can use the enormous reach and conversational platform of WhatsApp to communicate with up to 100,000 customers in any one of 180 countries. This can result in a 98% open rate and the ability to engage with millions of people across 2 billion active users.
You can easily automate lead generation and customer engagement with WhatsApp, generating leads from your website or social campaigns and retargeting them on the messaging app. Likewise, you can qualify leads generated through WhatsApp and move them to your CRM in real-time.