FAQ’s cinema Advertising DUBAI

Cinema advertising involves advertisements in multiplex chains and single-screen theatres that show movies. Cinema advertising includes advertisements on slideshows and video ads. In addition, cinema advertising also uses other advertising media options like kiosk advertising, standees (a large board), seat back covers (advertising on the back of a chair), and advertising on LED screens.

Screen advertising has a greater impact on its audience because of the larger-than-life size of the ads. Therefore, it can draw the viewers’ attention and interest in a way that other forms of advertising cannot. Also, since cinema advertising includes both audio and visual mediums for communication, audiences register brand messages loud and clear. Furthermore, the costs involved are far less than they would be if the same number of people viewed television or internet ads.

Advertising your brand in cinemas can be done through a variety of methods. You can opt for in-cinema advertising, which includes video and slide ads as well as static ads on the promos of movies. The frequency of these ads depends on the advertising package that you opt for or, in other words, the amount you pay for them. For instance, you can have your brand ad run once every show or even five times a show. Each screen in the multiplexes shows four movies per day, which makes 28 shows per week. Through this form of advertising, you can reach many people with brand messages.

Advertising rates for in-cinema ads in single screens and multiplexes vary depending on several factors, such as city, show times, seating capacity, popularity of the multiplex or the single screen theatre and profile of viewers visiting single screens in multiplexes. To know more about advertising costs in theatres, you can get in touch with us at +971 4 5193444 or write to us at [email protected].

Yes, they do. As most people want to watch blockbuster movies and the demand for them is higher than other movies, advertisers tend to pay more for movie advertising during the show timings of these films. You may have to pay a premium for cinema advertising during blockbuster movie showings. The cost of your ad could be two or three times the usual rate for playing brand ads during regular film showings. Get in touch with EDS today to get a complete picture of the costs associated with movie theater advertising.

The planning of an advertising campaign in a cinema hall or theatre requires surveying the kind of people who visit the theatre, the theatre’s location relative to potential customers, the upcoming movie releases that could be promoted by means of the advertising campaign, and so on. To get a detailed approach to planning an advertising campaign in a cinema theatre, get in touch with us. Our experts will assist you thoroughly in planning and executing the entire cinema advertising campaign in cinema halls across the country.

Cinema advertising in movie theaters must commence on a Friday, because it is then that new movies are released in single-screen theaters or multiplexes. Advertisements, whether they be video ads or slides, are synced with the times of the new entries. However, you must complete the payment of your ad campaign and provide theater screens with your brand ad by 5 P.M. on Wednesday so that it starts playing the following Friday.