FAQ’s Facebook Advertising

Facebook ads are more user-friendly to set up than Google AdWords because they can reach customers early on in the buying process and result in instant traffic to your website.

To generate sales leads, you can create an ad campaign and boost the page. Set the audience and budget for your advertisement. You can customize the text and image in the ad to specify its target audience, or select from preset combinations of country, language, age group, and so on. Choose lead generation as your object and it will guide you through various steps involved in setting up a lead generation campaign. The call to action will link to a form where you can collect the details of leads generated according to how you set it up; for example, you may ask visitors for their email addresses in order to receive offers tailored to their interests.

Before you create an ad and pay for it on Facebook, you should determine your return on investment. The cost per click is relatively cheaper and effective than some other social media platforms, but if you are not getting the intended results, then probably it’s not worth the effort.

When creating ads, start with a target audience. Then broaden the reach of your campaign by adding one category at a time. You might also want to test several ads with different audience groups related to your business goals. Monitor the ads and then pick one or two groups that have generated the best results, and replicate it for your next ads.

It’s been proven that pictures of people are more appealing than other types of images. Many advertisers include their employees in Facebook ads; others use quirky, funny photos. Use your best judgment and discretion when choosing the images for your ads.

According to WordStream, a digital marketing company, data regarding Facebook Ads performed by 256 of its US-based clients reveals that certain kinds of ads tend to perform better than others. This information can be used as a benchmark for creating successful Facebook ads. The best way to determine your success is to create an ad and experiment with different tweaks and re-tweaks.

If your Facebook ad campaign does not comply with the social media platform’s advertising policies, your ad can be rejected. One common reason for rejection is an image that has a lot of text. Text-heavy pictures have lower distribution and engagement from viewers than no-text images.

Facebook provides a code that you can install on your website, called the Facebook Pixel. The code allows you to track the site traffic generated by your Facebook ads. It is essential to test and confirm if your pixel is working correctly after setting it up.

Once you set up your ad targeting based on geographic location, interests, groups, sex, income level, etc. you pretty much give up control of where exactly your ads appear. However, Facebook has a fantastic feature in the manage ad page where you can review the list of URLs where your ads appeared. Facebook recommends updating this list every 30 days by blacklisting those URLs where you do not want your ads to appear on.

There are eight ad formats available on Facebook: video, story (image), photo, carousel, messenger, collection (images), slideshow (images), and playable. The right format for your ad depends on your goal and the type of ad copy you write.

Facebook ad campaigns produce varied results, depending on many factors, including the quality of the ads and your investment level. The only way to determine the exact effectiveness of Facebook advertising for your business is to make an effort, create the ads using the guidelines and then monitor them over time.