Do you know how to calculate ROI of Google AdWords/Ads?
(REVENUE – COST OF GOODS SOLD) / COST OF GOODS SOLD = ROI)
NOTE THAT “COST OF GOODS SOLD” DOES NOT SOLELY REFER TO THE COST OF A CLICK. IF YOU SELL A PHYSICAL PRODUCT, DON’T FORGET TO FACTOR IN MANUFACTURING AND DISTRIBUTION COSTS; FOR LEAD GENERATION, CONSIDER THE COST OF YOUR NURTURING CAMPAIGNS.
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