Mobile has completely transformed the retail landscape. According to Pew’s October 2015 research, 68% of Americans have smartphones and 45% have tablet computers. Mobile ownership is growing at record speeds, giving retailers unprecedented opportunities to target consumers by their geolocation data. The ability for mobile devices to track and report a person’s location in real time with a reliable degree of accuracy continues to evolve as new technologies continue to revolutionize the mobile landscape.Here’s a look at 5 ways retailers to boost customer acquisition and retention by tapping into a consumer’s geolocation data.