GPS is a satellite-based system that is considered the gold standard of location data as it is among the most accurate of methods; it provides the actual latitude and longitude (lat/long) of the device.
Today's GPS receivers are extremely accurate, due to their parallel multi-channel design.All modern smartphones have GPS capability. The signal is geo-precise, timely, and does not require sign-in like Wi-Fi; it is passively active if the consumer has opted in to allow access to this information.
Using a determined point of reference, the Global positioning system, allows us to build a geo fence If a location such as an airport is picked both the GSM and the GPS can determine when a registered device (on the GSM) has crossed the predetermined artificial threshold, allowing our network to serve an Ad, In the same way, Google maps enables your location when tracking your locations.
A GPS signal contains three different bits of information - a pseudorandom code, ephemeris data and almanac data. The pseudorandom code is simply an I.D. code that identifies which satellite is transmitting information. The accuracy allowing for standardized global ephemeris errors is accurate down to 2-5 meters.
Targeting – GEO FENCING
- Opt-in data delivers Hyper-accurate, Real-time GPS Location
- Polygons easily target active Users within any geographic area
- Campaigns are able to Deliver different creatives & bids for different polygons
PROGRAMMATIC MARKETING PLATFORM
Why Programmatic Campaign?
You can get to the future faster by using predictive marketing to anticipate consumer wants and needs. Predictive Marketing Platform, built on a foundation of AI, will enable you to:
- Delight more people in more places: add predictive capabilities to your media across brand and direct response
- Transform complexity into performance: Our Platform only gets better when faced with complex consumer
journeys and large volumes of high-velocity data
- Achieve real results: centralize and activate data from digital and real-life signals to create consumer
experiences that drive business growth
How is Predictive Marketing Different?
Predictive marketing gives you the power to deliver personalized, always-on, always-relevant experience to the consumer. When you predict and create these magic moments, you’ll be rewarded with higher levels of engagement and higher ROI.
Reduce Ad Waste Through Predictive Direct Response
Many marketers today believe retargeting and direct response are synonymous. But retargeting isn’t perfect, and marketers often blow their budget on expensive prospects who lack substantive interest or show false purchase intent. There are too many cases where consumers either visit a site by mistake, have already purchased a product, or are going to purchase a product regardless. But in reality, most brand marketers are failing to deliver higher in-target efficiency when deploying cross-platform campaigns.
Achieve Unparalleled Campaign Performance
Direct Response picks up where traditional retargeting and prospecting leave off. Predictive retargeting identifies the
highest-performing retargeting inventory and purchases only the impressions likely to have a significant impact. It even determines if worthy impressions are more valuable on a CPA or conversion-rate basis. Marketers can reduce waste by
spending their budget with an intelligent platform that finds an efficient and effective balance of retargeting, prospecting, and conquesting.
Optimize to the Moment, Cross Channel
Most marketers believe the promise of programmatic branding is increased efficiency through the ability to target and optimize to the right audience in real-time. (eConsultancy 2015) But in reality, most brand marketers are failing to deliver higher in-target efficiency when deploying cross-platform campaigns.
Improve Brand Reach and Awareness
Regardless of your brand goals, whether they are running video across desktop and mobile freely, viewability, or appearing only in brand safe and high-quality inventory, Brand, powered by Moment Scoring™, optimizes across them to drive successful outcomes.
Stop Hoarding Your Data, Start Experiencing the Results of a DMP
As marketers, it’s overwhelming and far too complex to get a handle on all the information we gather, nevermind leverage it to engage customers with a message that resonates with any media and channel. And while it seems easy to push the project of implementing a Data Management Platform (DMP) to ―next quarter,‖ now is the time to do it – based on a recent our study, over 30% of surveyed marketers and agency professionals already have one and over 40% are
considering a DMP implementation. Start seeing results immediately. Start increasing share of wallet, improving the frequency and relevance of messaging, and using your first-party data to inform your ad spend.
Put Your Data to Work
Today, marketers learn about their audiences from some channels, but the DMP can help them centralize and activate data from all of them. With sophisticated audience building, proprietary modeling tools, and rich audience analytics,
marketers can more effectively engage audiences across display, mobile, mobile app, video, offline CRM data, website, and email marketing.
Generate Better Outcomes For Your Digital Marketing Dollars
DSP is the only self-service media buying platform that was built to harness automation rather than just provide tools for carrying out campaigns. With most DSPs, users spend precious hours applying manual optimizations that, even with the most efficient and savvy humans at the helm, can’t come close to the speed and sophistication of AI. Often, manual campaigns aren’t much better than guesswork—and it shows in their performance. With DSP, combine your strategic
expertise with the power of machine learning to deliver better outcomes than ever before.
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