TimeOut Dubai Advertising
WHO WE ARE
Since 2001, Time Out Dubai has been the go-to playbook for both the savvy resident and the first-time visitor, the spirited hipster and the hard-to-please sophisticate.
Across digital, print, social and video platforms, lively features drill into trends and happenings (or deflate the hype), while easily browsable sections offer compact, muscular reviews and pithy, opinionated listings focused on only the very best of the city.
The result is an indispensable, up-to-the-(Dubai)-minute cultural road map for any resident or holidaymaker whose time is precious, whose resources are finite, and whose appetite for new experiences is boundless.
In short, we help our audience go out better.
Every minute, every day.
WHO WE SPEAK TO
2.2 MILLION PEOPLE
WHO WANT TO KNOW ABOUT…
The best things to do | Upcoming events | Brilliant restaurants | Exciting nightlife Unmissable attractions | World-class hotels | Live sporting action | Shopping & festivals Latest movie and gaming releases | New gyms & classes | Immersive art & culture Regional and international travel | And so much more
SOCIAL EXPLORERS
- Aged 25-34
- Educated and earn >$50K
- Mid-level professional
- Eat out at least once a week
- Out more than three times a week
- Favourite activities are dining, travelling and nightlife
CULTURAL EXPLORERS
- Aged 35-54
- Educated and earn $75K+
- High disposable income
- Discerning and cultured
- Eat out at least once a week
- Favourite activities are dining, travelling and nightlife
95% of Time Out readers have acted as a direct result of reading our content.
OUR PRODUCTS: DIGITAL
Timeoutdubai.com leads the city’s agenda.
Whether it’s a new restaurant opening, concert announcement or massive new leisure destination throwing open the doors, we’re there first. Our digital philosophy is proactive, not reactive. Our editors scour the city for exciting stories and exclusives, day in, day out.
In an ever-evolving media landscape, the need to stand out is more important than ever.
Creativity is key, and there is no brand better placed to deliver your message in an entertaining and informative way, to a constantly growing, upwardly mobile audience.
1.1 million unique visitors and more than 6 million page impressions every month.
OUR PRODUCTS: SOCIAL
Across Time Out Dubai’s social media channels, we speak to an audience of more than a million people interested in food, shopping, nightlife, travel, sport and the arts.
Our audience is engaged, with a high volume making decisions about how to spend their immediate free time based on the content promoted across Time Out Dubai’s social platforms.
Our social media platforms include…
310K+ Facebook followers 200K+ Instagram followers 558K+ Twitter followers
OUR PRODUCTS: VIDEO
Time Out Dubai’s organic video reach is unparalleled in the city, and video forms a big part of our editorial content strategy.
Our YouTube channel, Time Out GCC, boasts quickfire guides to the city’s essential destinations, point-of-view tours of top attractions, and microdocumentaries that take viewers inside legendary restaurants.
The accessible, uncommercial style and fun, dynamic tone of our editorial videos signal to consumers that they’re being told something useful, interesting and genuinely relevant to them.
And every video we publish to our YouTube channel is amplified and promoted via our digital and social platforms.
2020 Stats
1.7 million minutes watched 20K+ YouTube subscribers
7.2 million impressions
OUR PRODUCTS: PRINT
With a readership of more than 80,000, the distribution model for Time Out Dubai ensures that the magazine and brand is constantly visible to residents and visitors of Dubai whether in a supermarket, airport or hotel.
Time Out Dubai is also available free of charge in a digital format, and to visitors staying in Dubai’s most prestigious four- and five-star hotels, Dubai’s Terminal 3 and several cafés, salons and places of public pick-up.
Time Out also creates dozens of bespoke, market- leading products annually – find out what we can do for you.
OUR EVENTS: CURATED
At Time Out Dubai, we don’t just write about brilliant events, we host them.
We do everything from pub quizzes to dinners as part of the Dine Out with Time Out series to galas for a thousand people.
We bring out DJs, host new restaurant launches and put on movie nights.
It’s more important than ever for a company or outlet in Dubai to develop an identity that distinguishes itself from the masses. When partnering with Time Out Event Solutions, a company is able to associate itself with a sought-after voice in the arts, entertainment and cultural arena.
We work directly with you to create a themed campaign and experience, and help you reach a captive, targeted audience of sophisticated consumers.
OUR EVENTS: AWARDS
RESTAURANT AWARDS
The annual Time Out Dubai Restaurant Awards are the
most anticipated awards event in the hospitality industry in Dubai. With the number of F&B outlets ever increasing, the competition is fierce and each year the judges face an ever more difficult task in deciding who is the worthy winner of the coveted Restaurant of the Year award. Time Out awards are entirely independent, and based on Time Out’s annual editorial review process.
NIGHTLIFE AWARDS
The Time Out Dubai Nightlife Awards is an annual event
where Time Out and its readers celebrate the music and nightlife scene in Dubai. A glittering awards ceremony is followed by the lavish after-party with an international headline DJ set. Pete Tong, Jazzy Jeff and Fatman Scoop have headlined previous editions. In 2021, Time Out’s Nightlife Awards will adopt an entirely new format, promising a truly unique night out for the industry.
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