Why try to buy customers with traditional “outbound marketing” when consumers aren’t even paying attention? Textbook: Inbound marketing is a strategy that utilizes many forms of pull marketing – content marketing, blogs, events, SEO, social media and more – to create brand awareness and attract new business. Simple: Inbound Marketing is the process of attracting the attention of prospects, via content creation, before they are even ready to buy. New Marketing is any marketing tactic that relies on earning’s people’s interest instead of buying it. Critical elements of Inbound Marketing : Buyer Persona Marketing strategy outline SEO Content In-reach Landing page Transaction point Inbound marketing focuses on creating quality content that pulls people toward your company and Services, where they naturally want to be. By aligning the content you publish with your customer’s interests, you naturally attract inbound traffic that you can then convert, close, and delight over time.” Here’s how to get started: Identify your target audience and learn all you can about them. You can’t write content to inform your customers until you know what makes your audience tick. Determine your unique, compelling story. Why should your audience listen to you? Choose your delivery platforms. Will you blog? Tweet? Use Facebook? Instagram? Create and execute your content calendar. In our fast-paced society where the Internet and social networking shape our daily decisions, customers are exposed to more information than ever. This phenomenon is not only making them more educated, but also is causing a change in buying behaviors. Conclusion: Make Inbound Marketing Work For You!