In 2017, Instagram left spotted E-trails of the shopping feature myth which was a great news for retail brands and publishers. Instagram’s shopping feature lets Shopify users tag their products, alongside the name and price in each photo which makes it easier for users to click and make a purchase directly on the platform without redirections Apart from being a significant propeller of Shopify’s store traffic, they are also able to convert the said traffic right on the platform instead of round-tripping, and this has geared up the spectrum of conversions and sales on the platform If you’re not using Shopify already, this might be the feature that gets you to make the switch!

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