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branding
If you’re still unsure about the use of hashtags, we’ve highlighted below some of the main reasons, in our opinion, why hashtags are so important on Instagram. If you have other reasons why hashtags are important Outplay your competitors As with any business, it’s important to figure out who your competition is, what they offer,...
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Brand Awareness and the “Mere Exposure Effect”
Brand Awareness is one of the most important elements in any business! You could have the best product/ service but if people are unaware of the fact that your service or product exists, it would be a waste at a potential gold mine. Let’s take an example…. You’re restaurant specialized in wings with a really...
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Branding Advertising
What is Brand Identity Brand identity is the substance of an organization or a brand. A brand is an enthusiastic and even philosophical idea, while Brand identity is the visual segment of a brand that speaks to those bigger thoughts. It incorporates Company or Brand logo, typography, colors, packaging, and tagline. Brand identity draws attention...
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The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text. Almost always, linking candidates will use the company name as anchor...
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SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the...
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