SMS Marketing is one of the most aggressively increasing marketing technique and also a very continuously preferred one in that case. The success rates of a bulk SMS marketing campaign is almost 2.73 times than that of an email marketing one. This stat comes off as really shocking to most of the marketers since who uses SMS services nowadays, right? Wrong! Agreed people don’t use SMSes for communicating but they use smartphones and texting through SMSes is the best way to market.
SMS Marketing is thus a little off the radar to small businesses, but the big timers know its worth and are not using its power sparingly because of the varied purposes it solves. Also, Bulk Text Messaging needs to be handled with a little creativity to get the desired ROI. Otherwise, it’s just a 160 char text message, unread, unattended, alone in an inbox.
Make them feel attended
Stand out, in their cluttered inbox full of acronyms and numbers of commercial messages, how do you do that? You start the text with their name if they’re your customer (you don’t want to freak them out.) Make them feel warm, using their names quickly grabs their attention and makes them want to listen, continue with some context.
Here are some examples: Hey Rie, we have compiled a list of so and so items, in this link: bit.ly/xyz that you had enquired us for on our online portal.
Drive more Traffic
It is not preferable to run any Bulk SMS text campaign run without a CTA. CTAs can help bring people to your website. This organic traffic would have a much higher probability to convert. Another benefit of CTAs is that you can see which contacts responded. After many several text messages, your sales agents can gauge which contacts are dead and which functioning. CTAs also help you interact and engage with people on a one-to-one basis and know their choices and needs.
Increase your customer base exponentially
This can be easily understood by examples
Share this code with two friends and get $10 XYZ credit
Send this 10% discounts to your friends and get a free something!
According to Brian Tracy, renowned public speaker and author of best-selling books, referrals from satisfied customers make your chances of converting them 15 times easier than that of a cold call. Thus when a person receives a promotional text from a friend of theirs, it is more likely for them to trust your brand and start using your product or services.
Imprint your brand often, powerfully
The open rates of text messages sent in mass texting services are almost 99%. That indeed makes bulk SMS campaign a great tool to enhance the reach of your service or product, in other words – help you with brand marketing. You can do this by fusing your tagline along with the notification or promotional updates. Thus SMS marketing can rightly be called as the most efficient subset of brand marketing.
Text messages can help you run the most efficient surveys, with the limited characters you could ask a question or two to them, to get an answer on any specific function or service, this can help you tailor your services in the most efficient way possible.
Want to get a hassle-free bulk text messaging set-up? Here you go!Also, you can see for yourself how this service works for you by taking the free demo of 80 text messages. To get equipped with the demo give us a shout at firstname.lastname@example.org
Digital Media Strategist. I have nearly two decades of experience strategizing, planning, buying and optimizing and reporting across traditional and digital media. My specialty lies in the digital space around Search Engine Marketing (SEM) on the major search engines as well as Social Media Marketing (SMM) across major social networks like Facebook, Twitter, and LInkedIN. Pay Per Click (PPC) expert.