Yas WaterWorld Abu Dhabi

THE OBJECTIVE:

Yas Waterworld wanted to promote their special 50% off offer for University students.

STRATEGY:

We used multiple targeting options to reach the right target audience.

DEMOGRAPHIC TARGETING:

We focused on younger audience within the school/college going age groups.

GEO-FENCING:

Special focus was given to targeting University campuses via Geo-Fencing. This was further to ensure the right target audience was reached.

APP INCLUSION TARGETING:

Apps that are popular with University going students such as educational apps, games, adventure sports were targeted via app inclusion and app category targeting.

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