Yas Waterworld wanted to promote their special 50% off offer for University students.
We used multiple targeting options to reach the right target audience.
We focused on younger audience within the school/college going age groups.
Special focus was given to targeting University campuses via Geo-Fencing. This was further to ensure the right target audience was reached.
Apps that are popular with University going students such as educational apps, games, adventure sports were targeted via app inclusion and app category targeting.