Etihad wanted to promote their Real Estate Festive shopping offer. This is to raise awareness of their Festive shopping rewards.
To achieve the campaign objective, we launched Rich Media creative for stronger branding and engagement. Rich media formats allow higher engagement and a more immersive user experience to showcase and highlight the property features and amenities. To reach the right target audience we used multiple targeting options. We targeted the most relevant app categories, which included Real Estate, Investing, Finance, Business News, Retirement Investing etc. On the audience side, we tweaked the delivery of the campaign towards audience segments interested in real estate, properties, luxury goods, lifestyle and high net worth individuals. To reach High net worth individuals, we targeted high end devices via Device targeting feature. As this was an awareness campaign, the key metric that we optimized for was reach.
Etihad Tower Abu Dhabi
App and Device Targeting
The campaign was successful with client KPIs achieved. Approximately 545,729 unique users were reached and the campaign achieved a CTR of 2.13% indicating that users found the Ads highly relevant.