Dubai Electricity & Water Authority

THE OBJECTIVE:

Dewa wanted to create awareness on electrical vehicle green chargers that were set up at strategic locations within the city.

THE SOLUTION:

To achieve the campaign objective, we launched overlay ads and push notification banners which were geo-fenced to target locations where the target audience resides. Additionally, we used app category targeting to focus on relevant apps such as Automotive, travel and Lifestyle.

The campaign was optimized for high CTR.

ADVERTISER

DEWA

TARGETING STRATEGY

Geo Targeting and App Inclusion

PLATFORMS

Android

DEVICE

Smartphone

COUNTRIES

UAE

RESULTS

The campaign was able to achieve a CTR of 15.90%, indicating high performance and relevant targeting.