Dewa wanted to create awareness on electrical vehicle green chargers that were set up at strategic locations within the city.
To achieve the campaign objective, we launched overlay ads and push notification banners which were geo-fenced to target locations where the target audience resides. Additionally, we used app category targeting to focus on relevant apps such as Automotive, travel and Lifestyle.
The campaign was optimized for high CTR.
Geo Targeting and App Inclusion
The campaign was able to achieve a CTR of 15.90%, indicating high performance and relevant targeting.