Google Lens combines the power of A.I. with deep machine learning to provide users with information about many things they interact with in daily life.
Google Lens lets you search what you see, get things done faster, and understand the world around you—using just your camera or a photo.
For Pixel users, Google Lens is already active in the camera.
For some Android users, you can access Google Lens through Google Assistant. If your Android device doesn’t support Google Lens through Google Assistant, you would need to access it through Google Photos. There is also a standalone Google Lens app that works with some Android devices.
For iOS users, Google Lens can be accessed through Google Photos or the Google app.
With its wider accessibility and ease of use, visual search products such as Google Lens will likely find a place alongside voice search as a replacement to text-query search.
Whether you’re selling a product, service, or other sort of experience, it’s important to be easily found by your audience. Google Lens adds to the ways that people can interact with the world around them and presents marketers with another opportunity to get their attention.
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