The travel and tourism sector was one of the very first industries to embrase digital marketing strategies. This early adoption has also allowed the industry to stay on top of the latest digital marketing trends. Mainly owing to the reason that this industry primarily sells experiences. With the increase in the number of mobile users, lowering prices of digital marketing services and rising effectiveness of social media strategies are a few of the multitude of reasons which has led to the widespread adoption of digital marketing strategies by the travel and tourism industry.
Earlier, most consumers of the travel and tourism sectors browsed destinations and booked their itineraries through online mediums using desktops and personal computers. But now, the industry has gradually but rapidly witnessed a shift from desktops to mobile devices. Not just the hospitality industry, but digital consumption as a whole has experienced this transition. Digital consumption today is startlingly different than how it was even just a few years ago. As such, there are modern-world start-ups coming up in the already highly saturated travel and tourism sector which are mobile-only. The entire industry is going mobile, quite literally.