Education - School, College, University Training Institute Digital Marketing

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Digital Marketing for Education - School, College, University Training Institute

As the digital marketing is expanding rapidly for all the business, it has also become highly important for the schools, which still are not able to find the power of digital marketing, to opt for digital marketing in order to boost and admissions.

Schools have always been very cautious about digital marketing and very few have the special budget allocated for digital marketing. A large number of schools are unaware of the power of digital marketing in order to increase admissions.

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Education School University Training Institute Digital Marketing Dubai
Education School University Training Institute Digital Marketing Dubai

Digital Marketing Strategy for Schools, Colleges, Training Institute

As the digital marketing is expanding rapidly for all the business, it has also become highly important for the schools, which still are not able to find the power of digital marketing, to opt for digital marketing in order to boost and admissions.

Schools have always been very cautious about digital marketing and very few have the special budget allocated for digital marketing. A large number of schools are unaware of the power of digital marketing in order to increase admissions.

However, not all these schools have an effective digital marketing plan. So, how we can build an effective marketing strategy for international schools digitally?

The three fundamentals stages of digital marketing strategy include’s,

  • Researching
  • Creating and executing marking strategies
  • Measuring, learning and evolving

Schools can effectively use inbound marketing and produce high quality content for the people in order to attract them in the form of leads. In short, people will come to you only if you have a proper solution for their queries. While there are lots of tips and ideas you can follow to make your marketing more targeted, the three important aspects you just cannot ignore are discussed in detail below.

Search Engine Optimization (SEO) & Search Engine Marketing

As the internet is growing at incredible speed, it has also been found that today parents are using internet and search engines in order to find better schools for their children. Therefore, it has become tremendously important to have an effective presence on the web in the form of  the responsive website along with high-quality content with top Performing Keywords.

With the help of competitive keyword research, you may be able to find what exactly your targeted audience is looking for and how you can up differently to solve their queries. On top of it, SEO has also been highly effective when it comes to attracting and tracking the leads through search engines.

Making your website properly optimized help in keeping parents engaged and lowers down your website’s bounce rate, which carries a lot of importance.

Content (Blogging, Articles Etc.)

The second most important thing schools should keep in mind in order to increase parents engagement is producing High-Quality Content. Publishing blogs with quality content help in improving your loyalty to parents. The best example would be a headmaster’s blog. Publishing blogs on how to overcome examination fears before the exam explained with few tips and tricks can help in building a new relationship with your students as well as parents.

However, it’s one of the top priority to post blogs very often in order to maintain the relationship with the parents. More content is also helpful in increasing the visibility of schools on the digital platform.

These blog links can also perform as effective backlinks for the better authenticity of your website. Adding external links in the blogs as sources also help in building honesty and trust.

Social Media Marketing (SMM)

Social media such as Facebook and Twitter has introduced the altogether different chapter today and has transformed every industry when it comes to marketing and spreading your brand.

Today, social media and the internet has provided the information they require at their fingertips. A number of Social Media Platforms such as Facebook can be used to share information about your school in order to generate more traffic and propagate a word about your school.

Making school’s fan page enables to post everything about your school at one place. It could be event information, special announcement, event and program photos and videos. Apart from this, you can also use the advertising platforms of all these different social media outlets. This proves highly beneficial as it provides better conversion rate which can yield better business growth.

These are some of the important ways, which can be helpful in increasing admission in international schools with the help of digital marketing.

our advantages

CERTIFIED EXPERTISE
Our company comprises of certified experts in various departments who are capable of executing their designated roles and hence ensuring that your expectations are met.

EFFECTIVE MARKETING
we have the most effective marketing strategies for your business,. Use them to generate a new marketing idea for your business today.

GUARNTEED LEADS
Using our versatile marketing tools, we are able to advert to advertise on major platforms mostly used by your ideal audience to generate qualified leads for your business.

Attractions, Amusement Parks & Theme Park Marketing

BUDGET MARKETING
We first of all brainstorm your project scope and budget that will be required to promote products or services and achieving your expected deliverables before initiating the execution process.

GLOBAL REACH
we have the most effective marketing strategies for your business,. Use them to generate a new marketinBased on your business industry, and expectations, we are able to target your ideal audience locally (UAE) or globally if applicable.

ULTIMATE VALUE
All prospective leads generated from your project will be yours and as such can be added to your custom database for future re-targeting and more.

EDS offer lead generation services – to give you instant access to a professional team of business development specialists with a solid track record. And our time-tested processes and technologically-advanced systems empower them to achieve remarkable results.

We will help you understand how AdWords works, detailing the AdWords auction, bidding process and explaining important factors like Quality Score and cost-per-click. When people search on Google using one of your keywords, your ad may appear next to the search results. 

Programmatic Marketing is a method to the drilled down demographic that your organization seeks to target considering specific demographics such as: Geography, Age, Gender, Social Status, and other relevant triggers. 

Social media marketing is the process of channeling potential traffic to relevant online industries through wide-ranging social media platforms. Digital or social media is a 24/7 active and cost-free medium, where people talk, share, learn, debate and discuss over an exhaustive range of industries.

CPL advertising is the most cost-effective way of getting leads to grow your customer database, newsletter list or community site. You may be in wonder, the fact is, that with 71% year-to-year growth, online lead generation is the fastest growing segment in internet advertising.

Mobile marketing has been taken to the next level with geofencing, which gives companies the ability to advertise to customers within a geographic radius. All modern smartphones have GPS capability. 

TARIQ FAREKH

CEO, Korooti International

What Clients Say?


  • Excellent experience of working with EDS. Very professional and on time delivery of services. Totally satisfied and will continue using them as our partners.

    Mr. Kartik Satija
    MDS Mobile - SAMSUNG

  • We are Al Zahra Hospital Sharjah & Al Zahra Medical center Dubai one of EDS client. EDS – SMS marketing service is very good and no delay at all.

    Mr. Abduljaleel Anodiyil
    Al Zahra Hospital

  • I had a very good experience with EDS. There team were helpful getting us up and running and their SMS system is easy to use and good value for money. I would recommend them as a supplier and will work with them again.

    Ms. Kirsten Dixon
    Informa Exhibition

  • Awesome customer service! We’ve never been let down and all of our requests have been granted immediately. Great group to work with!

    Mr. Mark Montecillo
    MTM Power Sports

  • Great service and amazing support. We are working with them in multiple campaigns and they do great job. Highly recommending this agency.

    Ahmed Nabhani
    IMG World

  • EDS got us top rankings on all of the major search engines where in the past we were unable to even show up on them. EDS did what they promised, when they promised, all at a fair price. We couldn’t ask for more.

    Mr. Amin Sheybani
    Vivandi

  • All campaigns conducted through EDS were successful. We were able to generate a high number of inquiries following the SMS sent. Their database is convenient and extended. We recommend EDS to all companies.

    Ms. Rafaa Sleiman
    New World Private School
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