Digital Marketing for School, Colleges, Education, Training Institute

As the digital marketing is expanding rapidly for all the business, it has also become highly important for the schools, which still are not able to find the power of digital marketing, to opt for digital marketing in order to boost and admissions.

Schools have always been very cautious about digital marketing and very few have the special budget allocated for digital marketing. A large number of schools are unaware of the power of digital marketing in order to increase admissions.

Education- Schools, University & Training Institutes
Education- Schools, University & Training Institutes

Digital Marketing Strategy for Schools, Colleges, Training Institute

As the digital marketing is expanding rapidly for all the business, it has also become highly important for the schools, which still are not able to find the power of digital marketing, to opt for digital marketing in order to boost and admissions.

Schools have always been very cautious about digital marketing and very few have the special budget allocated for digital marketing. A large number of schools are unaware of the power of digital marketing in order to increase admissions.

However, not all these schools have an effective digital marketing plan. So, how we can build an effective marketing strategy for international schools digitally?

The three fundamentals stages of digital marketing strategy include’s,

  • Researching
  • Creating and executing marking strategies
  • Measuring, learning and evolving

Schools can effectively use inbound marketing and produce high quality content for the people in order to attract them in the form of leads. In short, people will come to you only if you have a proper solution for their queries. While there are lots of tips and ideas you can follow to make your marketing more targeted, the three important aspects you just cannot ignore are discussed in detail below.

Search Engine Optimization (SEO) & Search Engine Marketing

As the internet is growing at incredible speed, it has also been found that today parents are using internet and search engines in order to find better schools for their children. Therefore, it has become tremendously important to have an effective presence on the web in the form of  the responsive website along with high-quality content with top Performing Keywords.

With the help of competitive keyword research, you may be able to find what exactly your targeted audience is looking for and how you can up differently to solve their queries. On top of it, SEO has also been highly effective when it comes to attracting and tracking the leads through search engines.

Making your website properly optimized help in keeping parents engaged and lowers down your website’s bounce rate, which carries a lot of importance.

Content (Blogging, Articles Etc.)

The second most important thing schools should keep in mind in order to increase parents engagement is producing High-Quality Content. Publishing blogs with quality content help in improving your loyalty to parents. The best example would be a headmaster’s blog. Publishing blogs on how to overcome examination fears before the exam explained with few tips and tricks can help in building a new relationship with your students as well as parents.

However, it’s one of the top priority to post blogs very often in order to maintain the relationship with the parents. More content is also helpful in increasing the visibility of schools on the digital platform.

These blog links can also perform as effective backlinks for the better authenticity of your website. Adding external links in the blogs as sources also help in building honesty and trust.

Social Media Marketing (SMM)

Social media such as Facebook and Twitter has introduced the altogether different chapter today and has transformed every industry when it comes to marketing and spreading your brand.

Today, social media and the internet has provided the information they require at their fingertips. A number of Social Media Platforms such as Facebook can be used to share information about your school in order to generate more traffic and propagate a word about your school.

Making school’s fan page enables to post everything about your school at one place. It could be event information, special announcement, event and program photos and videos. Apart from this, you can also use the advertising platforms of all these different social media outlets. This proves highly beneficial as it provides better conversion rate which can yield better business growth.

These are some of the important ways, which can be helpful in increasing admission in international schools with the help of digital marketing.

Digital marketing is a means of promoting products and services through digital technologies, primarily on the Internet, but also including mobile phones, display advertising and any other digital medium. Digital marketing is also referred to as ‘online marketing’, ‘internet marketing’ or ‘web marketing’.

As digital marketing continues to evolve and become increasingly complex, brands are finding it necessary to hire digital marketing consultants who can create effective strategies and implement programs for their products and services. If you lack experience or resources, consider engaging a consultant with experience in multiple facets of digital marketing.

Definitely. Though many businesses remain skeptical about digital marketing, avoiding digital marketing denies your business access to the media the majority of consumers turn to first and at all hours of the day.

While marketing’s primary goal is still to generate leads, a brand-centric, salesy approach no longer works in the age of digital media. Instead, make your marketing customer-centric to attract attention and build trust.
The second biggest mistake digital marketers make is not contributing a steady flow of content to the social media platforms they use.

Websites that go for long periods without updates and new content are unlikely to produce effective results for digital marketing objectives. Though a static website technically qualifies as a website, it’s more like a digital brochure that will not produce adequate leads.

Mobile phones are the most commonly used technology in the world, with most individuals spending much of their media time and hours using mobile devices. Mobile marketing focuses on strategies such as messaging and mobile applications, as well as websites, to reach this audience. Brands that ignore mobile marketing will find it difficult to grow their market share.

Content marketing is the distribution of information assets, such as articles or videos, for the purpose of generating brand awareness, traffic and sales. Content marketing generally does not explicitly promote a company or its products but allows readers to draw their own conclusions about the brand.

A content marketing strategy is a plan for how you will build an audience. You must first establish objectives and personas, then create a value proposition as well as a mission statement. Next, you need to develop buyer journey maps, which are used to identify key points in the customer’s decision-making process. Finally, you can create your assets and programs, promote them and analyze their results.

Digital marketing mixes that include email, social media, search, and other elements have become important tools for delivering useful content to customers. Video outlets like YouTube and Vimeo are also used often for this purpose; however, blogs are the most popular method of distributing marketing content because they give marketers complete control over what is posted on their channel.

There is no one-size-fits-all answer to this question. However, the best content for your specific business goals will be something buyers find relevant and useful. Some examples of content to consider include blog posts, articles, ebooks, infographics, microsites, videos, courses, case studies and newsletters.

When considering the frequency of publishing content, you must understand that search engines will learn to index your site as often as you publish content. However, neither your audience nor search engines value garbage content. The answer(s) to this question are (1) creating content as often as you can create great content and (2) considering your costs and return on investment.

There is much debate over whether short-form or long-form content performs best on social media. In my experience, it seems that short-form content works best when the audience is flying fast and taking in oodles of information. Longer forms tend to perform better on search and give your blog more substance, which helps establish your expertise.

Great headlines are crucial to getting people to read, watch, or listen to your content. But your reputation is also important, so you need to build and honor it. I like to say, “The goal of your content is not to get people to visit your website; it’s to get them to subscribe to it.”

Search engine optimization (SEO) is the process of using onsite and offsite tactics to help a website appear in search engine results. Doing it well increases the quantity and quality of traffic to a site.

Most web traffic is generated by search, and most visitors that arrive through search have a greater degree of commercial intent than those who come through other channels.

Local SEO is the process of optimizing your website, blog, and other online properties to generate traffic from location-based searches. It helps businesses promote products and services to local customers when they need them.

Keywords represent the words or phrases Internet users enter into search engines when looking for information. Search engine optimization (SEO) professionals consider these keywords and the topics they suggest when optimizing content for search engines.

It is difficult to determine the exact factors that contribute to a web page’s ranking on major search engines. Experts generally agree that a high ranking is based on relevance and authority, but there are many factors in play. The best way to achieve a high search engine ranking is to create one of the most thorough web pages possible for a specific keyword or topic.

To earn mentions and links, you can pursue a variety of strategies. The three most prolific—and time-effective—are likely to be: securing guest posts on influential blogs, developing relationships with influencers in your industry and consistently creating and promoting content that is worthy of mentions and links.

PPC, or pay-per-click, is one form of internet advertising. It involves paying a fee each time an ad is clicked on by a member of the target audience. Search engine advertising is the most popular form of PPC, but there are numerous channels available for marketers who want to use PPC ads.

Native advertising is a form of paid media in which the ads are designed to blend in with the content of an editorial site. While pay-per-click (PPC) advertising and social media ads could be considered forms of native advertising, most native ads are articles or videos created by an advertiser and published on an editorial site. Native advertising has grown steadily because it is not ignored like display ads are, and because it does not get blocked by ad blockers.

Sponsored content is a form of advertising in which content is produced on behalf of an advertiser. It tends to be native in form, but the creative may be produced by the publisher or brand. Many publishers have created divisions devoted to writing and designing sponsored content—from articles to videos, infographics, and microsites.

A buyer persona is a representation of your ideal customer based on market research and data. A buyer persona should reveal insights about the buyers’ decisions including attitudes, concerns, and criteria that drive buying decisions.

HubSpot is responsible for coining the term “inbound marketing,” which it describes as “focused on attracting customers through relevant and helpful content and adding value at every stage in your customer’s buying journey. Potential customers find you through channels like blogs, search engines, and social media.”

Inbound marketing differs from outbound marketing in that it does not need to fight for potential customers’ attention. Instead of interrupting consumers with sales pitches, you attract qualified prospects by creating content designed to address the problems and needs of your ideal customers.

Marketing automation is a software program that automates the execution of marketing processes and campaigns across multiple channels. It streamlines lead generation, segmentation, lead nurturing, lead scoring and measurement processes by identifying your audience and creating content based on their defined needs.

Data-driven marketing refers to using data from multiple sources to gain insight into customer behavior and preferences. By understanding who your customers are, what they like and dislike, where they shop, when they make purchases, and why they buy certain products, you can create a more customized experience for each of them.

Performance marketing is an approach to marketing in which you pay only for results, such as the number of clicks, leads or sales made. The goal is to achieve measurable conversions. Performance marketing campaigns are focused on digital environments and should be tracked with precise tools.

A marketing funnel is a model that represents the stages of a buyer’s journey from the first interaction with your brand to a purchase. A narrowing probability of sales can be observed at each phase of the funnel, meaning that a buyer’s interest and commitment to buying decreases as he or she progresses through each stage.

Conversion rate optimization (CRO) is the process of increasing the percentage of conversions from your digital property, typically a web page, by improving elements on your site through testing. CRO typically focuses on moving prospects to the next stage in the marketing funnel—hence its name, which refers to its relative position in relation to other types of optimization.

Interactive content allows prospects to take action beyond simply reading, listening or watching. Participants receive real-time results based on their needs and interests. For example, bloggers can answer readers’ questions, guiding them to specific information that addresses their problems and challenges.

In order to reach their target audience, brands must understand the ways in which consumers use social media. They must commit resources to develop a presence on the major social networks where billions of people spend time daily. An awareness of the power of social media marketing leads to increased sales and an increase in brand loyalty.

When considering social media, consider the top social channels in terms of active users: Facebook, Instagram, Twitter, LinkedIn, and Pinterest. Research the demographics and behavioral patterns of users on each platform and decide which ones are right for your brand.

Now that your brand is out in the open, you can’t make people talk about it—but you can control what they say. That means showing genuine interest in customers and adding value to their lives whenever possible.

You do not want to cause confusion or overwhelm your audience by giving them access to too many social media accounts. However, you should consider empowering employees to participate in social media conversations by setting up an employee advocacy program that allows them to contribute their unique voices and insights to the brand.

Personal branding refers to the process of marketing yourself professionally through online and offline tactics. Digital media has allowed for a shift in focus toward personal branding for all types of hiring and purchase decisions.

Email is still the most effective means of communication. It’s more popular than any social media, more private and more personal. Most people rely on email and check their inbox multiple times each day. If you want to communicate directly with people who have granted you permission to market to them—and reach them when they’re most receptive—email marketing is essential.

If you want to purchase an email list, you should know that most email service providers do not allow the use of purchased lists. You need to grow your list organically by providing valuable content or offering something of value in exchange for people’s email addresses. A small list of real prospects is more valuable than a large list of strangers.

Lead nurturing is the process by which marketers continue to communicate with leads—usually via email—to move them further “down the funnel” and keep them involved and engaged with your brand. Consistently interacting at key points during the sales process will invariably improve conversion rates and drive sales for your company.

It is important to provide your subscribers with new content, updates on new products (or improvements), and information about events. It is not wise to expect your email list to grow quickly by offering a newsletter.

Marketers love video because online consumers love it. Online video consumption reached nearly 9 billion hours per month as of June 2013, according to Cisco Visual Networking Index Global Mobile Data Traffic Forecast Update. Video is a flexible and engaging content format that’s easy to share across multiple platforms. Smartphones and digital editing have made it far easier to create video, so the potential for a high ROI is great.

A call to action is a prompt that tells readers what to do next, usually through text and graphics. In digital marketing, CTA buttons or links are often used in advertising campaigns.

Businesses can create value for their customers by identifying and communicating a promise to them that resonates on an emotional level. Businesses should begin this process by asking themselves, “How can we improve the lives of those we serve?”

A professional copywriter is an essential part of any professional marketing campaign. In the content-driven digital media world, well-written copy builds brands, connects with the reader, and inspires action.

Google Analytics is a free website analytics platform that gives you insights into how users find and use your website. With Google Analytics, you can track ROI for your online marketing and review important metrics to make informed decisions.

Marketing metrics can be divided into two categories: those that reflect traffic generation and conversion, and those that measure marketing costs. To determine which of these metrics are most important for your brand’s growth, start by identifying key performance indicators (KPIs) and creating a dashboard to track them monthly.

As with most digital marketing strategies, results from paid digital marketing programs are often immediate. However, other types of marketing strategies such as content marketing and email list building take time to produce results. It could take six months to a year or more before you realize some of your traffic and conversion objectives.

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EDS is a team of social media experts delivering online business solutions and exceptional digital marketing results for companies worldwide. We combine commercial thinking with technical brilliance in Lead GenerationSocial Media MarketingSMS MarketingEmail MarketingPush NotificationsGoogle AdsWeb DevelopmentSearch Engine Optimization and pay per click, content generation and online communications. For us, it’s all about return on investment and innovation to add value to your business. If you feel the same, please get in touch and let us provide you with a Free Audit of your online presence. A leading Digital Agency online marketing and Web Development Company with offices in Dubai, UAE . Highly creative and Experienced staff will be delighted to serve you and take the opportunity of your requirements such as Brand Identity, Corporate Brochure, Outdoor Advertising, Radio Advertising, Advertising Campaigns and Web HostingDigital Marketing, Online MarketingYouTube AdvertisingInstagram AdvertisingFaceBook AdvertisingTwitter AdvertisingSnapchat AdvertisingProgrammatic AdvertisingSEOTechnical Tasks, Social Media InfluencerMobile MarketingOutdoor AdvertisingPress Release DistributionWhatsApp MarketingLinkedIn AdvertisingVideo Shoot & Editing.

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EDS offer lead generation services – to give you instant access to a professional team of business development specialists with a solid track record. And our time-tested processes and technologically-advanced systems empower them to achieve remarkable results.

We will help you understand how AdWords works, detailing the AdWords auction, bidding process and explaining important factors like Quality Score and cost-per-click. When people search on Google using one of your keywords, your ad may appear next to the search results. 

Programmatic Marketing is a method to the drilled down demographic that your organization seeks to target considering specific demographics such as: Geography, Age, Gender, Social Status, and other relevant triggers. 

Social media marketing is the process of channeling potential traffic to relevant online industries through wide-ranging social media platforms. Digital or social media is a 24/7 active and cost-free medium, where people talk, share, learn, debate and discuss over an exhaustive range of industries.

CPL advertising is the most cost-effective way of getting leads to grow your customer database, newsletter list or community site. You may be in wonder, the fact is, that with 71% year-to-year growth, online lead generation is the fastest growing segment in internet advertising.

Mobile marketing has been taken to the next level with geofencing, which gives companies the ability to advertise to customers within a geographic radius. All modern smartphones have GPS capability. 

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TARIQ FAREKH

CEO, Korooti International

All campaigns conducted through EDS were successful. We were able to generate a high number of inquiries following the SMS sent. Their database is convenient and extended. We recommend EDS to all companies.
 
Ms. Rafaa Sleiman
New World Private School
 

Excellent experience of working with EDS. Very professional and on time delivery of services. Totally satisfied and will continue using them as our partners

Ms. Kartik Satija

MDS Mobile - SAMSUNG
 

We are Al Zahra Hospital Sharjah & Al Zahra Medical center Dubai one of EDS client. EDS – SMS marketing service is very good and no delay at all.

 

Mr. Abduljaleel Anodiyil
Al Zahra Hospital
 

I had a very good experience with EDS. There team were helpful getting us up and running and their SMS system is easy to use and good value for money. I would recommend them as a supplier and will work with them again.

 

Ms. Kirsten Dixon
Informa Exhibition
 

Awesome customer service! We’ve never been let down and all of our requests have been granted immediately. Great group to work with!

 

Mr. Mark Montecillo
MTM Power Sports
 

Great service and amazing support. We are working with them in multiple campaigns and they do great job. Highly recommending this agency.

 

Ahmed Nabhani
IMG World
 

EDS got us top rankings on all of the major search engines where in the past we were unable to even show up on them. EDS did what they promised, when they promised, all at a fair price. We couldn’t ask for more.

 

Mr. Amin Sheybani
Vivandi
 
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