Digital Marketing for Restaurants & Food Services

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Digital Marketing for Restaurants & Food Services

Even in today’s digital era, nearly more than half of all small businesses and restaurants still have no website presence at all. If you’re working on your web presence, you know that for your restaurant, digital marketing is huge. But do you have a strategy?

While it’s awesome to get photos, video’s, and blog posts from your restaurant out on web, without a strategy, it can be a waste of money and energy with little to no return.

If you’re new to digital marketing, SEO and social media advertising, you need a guide to help you navigate. Start by trying these 5 strategies to make sure you start turning your posts into orders from customers.

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Restaurants and Food Services Digital Marketing Dubai
Restaurants and Food Services Digital Marketing Dubai

Digital Marketing for Restaurant and Food Services

Even in today’s digital era, nearly more than half of all small businesses and restaurants still have no website presence at all. If you’re working on your web presence, you know that for your restaurant, digital marketing is huge. But do you have a strategy?

While it’s awesome to get photos, video’s, and blog posts from your restaurant out on web, without a strategy, it can be a waste of money and energy with little to no return.

If you’re new to digital marketing, SEO and social media advertising, you need a guide to help you navigate. Start by trying these 5 strategies to make sure you start turning your posts into orders from customers.

1. Search Engine Marketing (SEO)

Your first step to getting new customers will be to end up high in their search results. You need to include your keywords embedded as often as you can for the most successful restaurant digital marketing.

On top of your keywords, you also need to think locally.

Local SEO means that when someone searches for “taco bowls” in Dubai, they might also include local terms. Taco bowl restaurants in Dubai might want to include “tacos Business Bay” or “taco bowl near Dubai Mall” to target customers.

If you’re still trying to understand how to use keywords, try one of the many free tools out there before you make a big investment in SEO promotion.

Creating a blog can help direct traffic to your site by using your keywords in texts about new offerings and services at your restaurant. People love looking at photos and reading your recipes as much as they love tasting your food.

For an example of how you can blog about a recipe, learn more here.

If you use pay-per-click or PPC ads, be sure that you aren’t paying for clicks that you can’t use. Negative keywords allow you to keep from showing up in search results in other cities. If people search “taco bowl Sharjah”, you don’t want to end up paying for clicks that result from Tacoma.

2. Be Smart With Your Social Media

If your restaurant doesn’t have a presence on social media site, you’re missing a big opportunity for restaurant digital marketing. If your restaurant is already on social media, what are you doing to stand out?

Lots of restaurants post the best images of their best dishes, but because there’s so much out there, you need to find a way to be different. A big restaurant group needs to have someone dedicated to how your social media profile is marketed.

Social media allows brands to express their personality or communicate who they are to the world. Take this opportunity to introduce your waitstaff and your hosts.

Put together short videos showing the back of house making beautiful stuff during your dinner rush. During slower mornings, give customers a treat by showing them photos of a dish from start to finish, from raw ingredients to a beautifully plated masterpiece.

Don’t be afraid to get feedback from your audience. Ask what their favorite sides and desserts are and offer a special a week later on that dish. Reply to comments and engage.

Building your brand authority builds loyalty and lifelong customers.

3. Video Is King

Close to half of all users spend an hour watching video content on social media every day. That’s a whole lot of ten- to sixty-second clips over the course of a day.

While it may sound easy, you want to ensure that your videos are somewhat professional looking. The production value of your videos depends on the content you’re trying to communicate.

If you’re showing a busy kitchen or a Christmas party, it’s okay to use a handheld video shot on your phone. When you’re showing your customer base a new product, you may want to hire a video team.

When you are looking for your video team, come up with more than one way to reach your customers. Ask for 10-second, 30-second and 2-minute edits for different social media sites. Longer videos are appropriate for Youtube, while Instagram or Snapchat users want to see short clips.

Tell the story of your business in one video. If you source ingredients from a local company or farm, tell a short story about your relationship with them. Personal narratives resonate with customers.

4. Cross-promote with Influencers

Recommendations and word-of-mouth will always be the most powerful form of marketing. That doesn’t mean you need to sit around and wait for customers to start talking about your restaurant.

Restaurant digital marketing strategies now usually include some level of cross-promotion. If you use a hot sauce that’s made or distributed by a local vendor, you can promote each other with blogs and social media posts.

Invite local bloggers and restaurant critics to dine with you. Show off your latest ideas and newest dishes, then ask if they’ll write about you. There are even paid channels to get people with big social media followings to talk about you.

Just be sure that your paid influencers have local followings. Getting the word out about your Dubai BBQ restaurant to diners in Sharjah won’t yield the most significant bump in sales.

If you have a blog, invite guest bloggers. You can use each other’s networks to gain followers while sharing recipes, favorite dishes from around the world, or just your favorite things about your city. Be creative and make connections.

You never know where they could lead.

5. Email and Text Promotions Still Work

If you’ve been gathering info from comment cards or promotional cards, don’t let that list of email addresses collect dust. They’re great material for a restaurant digital marketing strategy.

Offer monthly 2-for-1 deals if people sign up with you or leave their business card. Create a spreadsheet of these names, email addresses, and phone numbers.

Track if people make a second trip to your restaurant. If so, target them through email and text promotions. If you’re anticipating a slow night on the eve or day after a holiday, offer a free bottle of wine or dessert to your guests.

Whether they come for the wine or not, you’ll be on their mind next time they pass your restaurant.

Restaurant Digital Marketing Is a Full-Time Gig

It’s hard for restaurant owners to be able to handle all of the moving parts of their business and become digital marketing experts at the same time. If you’re new to SEO and digital marketing for your restaurant, it can be overwhelming at first.

our advantages

CERTIFIED EXPERTISE
Our company comprises of certified experts in various departments who are capable of executing their designated roles and hence ensuring that your expectations are met.

EFFECTIVE MARKETING
we have the most effective marketing strategies for your business,. Use them to generate a new marketing idea for your business today.

GUARNTEED LEADS
Using our versatile marketing tools, we are able to advert to advertise on major platforms mostly used by your ideal audience to generate qualified leads for your business.

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BUDGET MARKETING
We first of all brainstorm your project scope and budget that will be required to promote products or services and achieving your expected deliverables before initiating the execution process.

GLOBAL REACH
we have the most effective marketing strategies for your business,. Use them to generate a new marketinBased on your business industry, and expectations, we are able to target your ideal audience locally (UAE) or globally if applicable.

ULTIMATE VALUE
All prospective leads generated from your project will be yours and as such can be added to your custom database for future re-targeting and more.

EDS offer lead generation services – to give you instant access to a professional team of business development specialists with a solid track record. And our time-tested processes and technologically-advanced systems empower them to achieve remarkable results.

We will help you understand how AdWords works, detailing the AdWords auction, bidding process and explaining important factors like Quality Score and cost-per-click. When people search on Google using one of your keywords, your ad may appear next to the search results. 

Programmatic Marketing is a method to the drilled down demographic that your organization seeks to target considering specific demographics such as: Geography, Age, Gender, Social Status, and other relevant triggers. 

Social media marketing is the process of channeling potential traffic to relevant online industries through wide-ranging social media platforms. Digital or social media is a 24/7 active and cost-free medium, where people talk, share, learn, debate and discuss over an exhaustive range of industries.

CPL advertising is the most cost-effective way of getting leads to grow your customer database, newsletter list or community site. You may be in wonder, the fact is, that with 71% year-to-year growth, online lead generation is the fastest growing segment in internet advertising.

Mobile marketing has been taken to the next level with geofencing, which gives companies the ability to advertise to customers within a geographic radius. All modern smartphones have GPS capability. 

TARIQ FAREKH

CEO, Korooti International

What Clients Say?


  • Excellent experience of working with EDS. Very professional and on time delivery of services. Totally satisfied and will continue using them as our partners.

    Mr. Kartik Satija
    MDS Mobile - SAMSUNG

  • We are Al Zahra Hospital Sharjah & Al Zahra Medical center Dubai one of EDS client. EDS – SMS marketing service is very good and no delay at all.

    Mr. Abduljaleel Anodiyil
    Al Zahra Hospital

  • I had a very good experience with EDS. There team were helpful getting us up and running and their SMS system is easy to use and good value for money. I would recommend them as a supplier and will work with them again.

    Ms. Kirsten Dixon
    Informa Exhibition

  • Awesome customer service! We’ve never been let down and all of our requests have been granted immediately. Great group to work with!

    Mr. Mark Montecillo
    MTM Power Sports

  • Great service and amazing support. We are working with them in multiple campaigns and they do great job. Highly recommending this agency.

    Ahmed Nabhani
    IMG World

  • EDS got us top rankings on all of the major search engines where in the past we were unable to even show up on them. EDS did what they promised, when they promised, all at a fair price. We couldn’t ask for more.

    Mr. Amin Sheybani
    Vivandi

  • All campaigns conducted through EDS were successful. We were able to generate a high number of inquiries following the SMS sent. Their database is convenient and extended. We recommend EDS to all companies.

    Ms. Rafaa Sleiman
    New World Private School
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