Digital Marketing for Luxury Brands

Customized Social, Digital & Targeted Marketing Plans

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Digital Marketing for Luxury Brands

There was a time when traditional marketing such as print and radio were considered the best way to connect with your audience at large! However, with the rise of digital marketing, things have changed drastically. Now for engagement, brands find digital marketing channels more quick and effective. With digital marketing, your brand has a much better shot at a strong presence online and thus, increases the chances of customers returning back. 

Most luxury brands are leveraging social media to boost their brand and stay relevant to their target audience. Luxury goods are those that are bought seldom, but it is important to engage with your audience from time to time.

So, as a luxury brand owner, how do you go about it? For making the best use of digital marketing, luxury brands can create and implement some effective strategies to generate revenues and increase engagement significantly.

Here’s a closer look at the some of them for brand building through digital marketing:

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Luxury Brand Digital Marketing Dubai
Luxury Brand Digital Marketing Dubai
There was a time when traditional marketing such as print and radio were considered the best way to connect with your audience at large! However, with the rise of digital marketing, things have changed drastically. Now for engagement, brands find digital marketing channels more quick and effective. With digital marketing, your brand has a much better shot at a strong presence online and thus, increases the chances of customers returning back. 

Most luxury brands are leveraging social media to boost their brand and stay relevant to their target audience. Luxury goods are those that are bought seldom, but it is important to engage with your audience from time to time.

So, as a luxury brand owner, how do you go about it? For making the best use of digital marketing, luxury brands can create and implement some effective strategies to generate revenues and increase engagement significantly.

Here’s a closer look at the some of them for brand building through digital marketing:

Invest in Personalization 

Nothing says luxury like personalization. As a luxury brand, you should make sure you connect with your audience in a customised manner. Not only does this help you set the tone for your brand, but your customers also start to feel a connection with your brand. The more you know your customers and their preferences, they are more likely to form a strong association with your brand. You can provide them exactly what they want without wasting too much time and resources to increase more sales.

Digital brand asset management is another way to personalize brand experiences using landing pages in different languages and curating asset groups tailored to different audiences.

Make Use of Social Media 

If you haven’t yet explored social media, then there is a lot that you are missing out on! For networking and reaching a wider audience online, social media is the best-proven tool. Implementing various digital marketing strategies that make use of social media can help you spread messages and announcements instantly, can help drive more and more traffic to your website, and it can also help you understand your own audience and business better!

With new features being added frequently, there is no better way to keep customers engaged and drive conversations. It is also the most effective method for online advertising. Facebook and Instagram ads are one such example where you can specifically target men or women of the certain age group who like brands similar to yours, along with other demographics and interests.

Boost your (Search Engine Optimizations) SEO 

Too often, businesses underestimate the importance of SEO whereas it is probably the most important aspect of having a strong presence online. Search engine optimization is a powerful strategy to increase traffic and drive visitors to your towards your website. When your brand ranks well on Google, it is bound to get more traffic and relevant visitors that are looking for products and services offered by your brand. They can view your products, learn more about them and finally take the call for purchase. Implementing a well thought out SEO strategy can help increase revenues significantly.

Build a Website 

With the help of a website, any luxury brand can create a distinct identity and build a base of loyal customers. The key takeaways of a good website are that it should be well designed, should resonate with the style of your brand, should provide a smooth user experience, should be easy to consume in terms of information and content, and should have suitable and clear calls-to-actions.

Some websites take too much time to load and that can leave your customers dissatisfied altogether. What is important here is to create a website from the users’ point of view which is fast, easy and highly functional. 

Be Aspirational, not Inspirational 

Bruce Wayne aka Batman is a fictional character. Still, people strive to live his billionaire life and become a hero by night! The reason is that it is human nature to see ourselves live the dream we want. Aspirational marketing does the same for luxury brands by creating a dream and then arousing emotions in the minds of customers. It tries to place a product into customers’ emotions that influence them to buy.

There are a lot of other factors as well that determines the success of luxury brands in the digital world. Be active, stay relevant and keep interacting with customers to surpass all the challenges and emerge as a successful luxury brand online!

Do you think digital marketing for a luxury brand would be any different than digital marketing for a small business? Let us know in the comments!

our advantages

CERTIFIED EXPERTISE
Our company comprises of certified experts in various departments who are capable of executing their designated roles and hence ensuring that your expectations are met.

EFFECTIVE MARKETING
we have the most effective marketing strategies for your business,. Use them to generate a new marketing idea for your business today.

GUARNTEED LEADS
Using our versatile marketing tools, we are able to advert to advertise on major platforms mostly used by your ideal audience to generate qualified leads for your business.

Attractions, Amusement Parks & Theme Park Marketing

BUDGET MARKETING
We first of all brainstorm your project scope and budget that will be required to promote products or services and achieving your expected deliverables before initiating the execution process.

GLOBAL REACH
we have the most effective marketing strategies for your business,. Use them to generate a new marketinBased on your business industry, and expectations, we are able to target your ideal audience locally (UAE) or globally if applicable.

ULTIMATE VALUE
All prospective leads generated from your project will be yours and as such can be added to your custom database for future re-targeting and more.

EDS offer lead generation services – to give you instant access to a professional team of business development specialists with a solid track record. And our time-tested processes and technologically-advanced systems empower them to achieve remarkable results.

We will help you understand how AdWords works, detailing the AdWords auction, bidding process and explaining important factors like Quality Score and cost-per-click. When people search on Google using one of your keywords, your ad may appear next to the search results. 

Programmatic Marketing is a method to the drilled down demographic that your organization seeks to target considering specific demographics such as: Geography, Age, Gender, Social Status, and other relevant triggers. 

Social media marketing is the process of channeling potential traffic to relevant online industries through wide-ranging social media platforms. Digital or social media is a 24/7 active and cost-free medium, where people talk, share, learn, debate and discuss over an exhaustive range of industries.

CPL advertising is the most cost-effective way of getting leads to grow your customer database, newsletter list or community site. You may be in wonder, the fact is, that with 71% year-to-year growth, online lead generation is the fastest growing segment in internet advertising.

Mobile marketing has been taken to the next level with geofencing, which gives companies the ability to advertise to customers within a geographic radius. All modern smartphones have GPS capability. 

TARIQ FAREKH

CEO, Korooti International

What Clients Say?


  • Excellent experience of working with EDS. Very professional and on time delivery of services. Totally satisfied and will continue using them as our partners.

    Mr. Kartik Satija
    MDS Mobile - SAMSUNG

  • We are Al Zahra Hospital Sharjah & Al Zahra Medical center Dubai one of EDS client. EDS – SMS marketing service is very good and no delay at all.

    Mr. Abduljaleel Anodiyil
    Al Zahra Hospital

  • I had a very good experience with EDS. There team were helpful getting us up and running and their SMS system is easy to use and good value for money. I would recommend them as a supplier and will work with them again.

    Ms. Kirsten Dixon
    Informa Exhibition

  • Awesome customer service! We’ve never been let down and all of our requests have been granted immediately. Great group to work with!

    Mr. Mark Montecillo
    MTM Power Sports

  • Great service and amazing support. We are working with them in multiple campaigns and they do great job. Highly recommending this agency.

    Ahmed Nabhani
    IMG World

  • EDS got us top rankings on all of the major search engines where in the past we were unable to even show up on them. EDS did what they promised, when they promised, all at a fair price. We couldn’t ask for more.

    Mr. Amin Sheybani
    Vivandi

  • All campaigns conducted through EDS were successful. We were able to generate a high number of inquiries following the SMS sent. Their database is convenient and extended. We recommend EDS to all companies.

    Ms. Rafaa Sleiman
    New World Private School
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