Hotels & Hospitality Digital Marketing Strategy

Customized Social, Digital & Targeted Marketing Plans

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Digital Marketing for Hotels & Hospitality

Digital media is becoming the only viable way for hotel industry to sell their rooms. Traditional advertising, in almost every market, is losing its ability to make an impact on customers such is the emphasis on digital marketing connection today.

The entire customer lifecycle has been transformed by the digital world.

Digital media has many segments that are great for hotel marketing and hotel managers looking to leverage as many as possible within an guest-centric strategy.

It’s very important to first know who you’re targeting before any type of advertising will be effective but once you know this, here’s how digital media can significantly boost your bookings.

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The digital world is the place where your guests are spending most of their time

The modern traveler is someone who is used to being connected to technology in one way or another everywhere they go. Not only do they believe in the advantages of digital technology but they also know how to use it in a number of sophisticated ways. Even those who have been slower getting on board, baby boomers for instance, are more or less being forced in the same direction. It was reported last year that 57% of hotel bookings are now occurring online.

It’s an overwhelming number which indicates the risk hotels run if they aren’t employing a digital marketing strategy to attract guests.

Hotels must adapt to the technical demands of their customers – including going mobile.

More than 50% of travelers who book digitally now do so from a mobile device, so it’s imperative to ensure your content is optimized for mobile and smartphones.

Digital media helps for both guest and hotel

One of the reasons people embrace technology and online resource is because it clarifies and accelerates their task or experience. These virtues should be front of mind for your hotel when creating a website or an advertisement on the internet.

Don’t think beyond what the guest wants to find out, and make sure you display this information as attractively and simply as possible.

This means thinking carefully about how you build your website and your curate your social media channels to remain both engaging and informative, ultimately enticing travellers to make a booking.

An example here is to limit the depth of your website. People want to quickly access information on your homepage instead of clicking down through numerous links.

Another issue is that of social media widgets. While you absolutely want people to visit you on social media and become a follower you don’t necessarily want them to do it in the middle of browsing your website. They may get sidetracked and never return to make a booking. Be careful of where you place your social links.

Digital media enhances your advertising potential

The great thing about being online is that there are so many different ways you can engage with travellers. Statistics will tell you a strong social media presence is essential, as is a strategy around video marketing. Last year, social network ad spending reached $36 billion, representing 16% of all digital ad spend globally.

Don’t get too caught up with trends like Snapchat, stick to the proven performers such as FacebookInstagram, and YouTube to amplify your content.

In addition, if people are going to consume written content these days they’re more likely to do it digitally, which is why it’s a great idea to publish a hotel blog.

Beyond this is what you can do with search engine optimisation and search engine marketing, both of which can be effective in putting your hotel in front of many more potential guests.

Digital media helps you to create a unique brand

Because of the different platforms within digital media the potential for hotel marketers to be creative is much greater and enables them to connect with a lot more customers. Some travellers engage with beautiful images, some prefer videos, others are content to take a deep dive into written information. Digital media allows your hotel to create this, on brand, all at the same time too.

Think about what your unique selling points are and the best way to communicate these to your audience. So if you’re located in a destination that lends itself to stunning photography, put this on your website and social media. Conversely, your appeal might be more historic so make sure you have interesting stories on your blog.

our advantages

CERTIFIED EXPERTISE
Our company comprises of certified experts in various departments who are capable of executing their designated roles and hence ensuring that your expectations are met.

EFFECTIVE MARKETING
we have the most effective marketing strategies for your business,. Use them to generate a new marketing idea for your business today.

GUARNTEED LEADS
Using our versatile marketing tools, we are able to advert to advertise on major platforms mostly used by your ideal audience to generate qualified leads for your business.

Attractions, Amusement Parks & Theme Park Marketing

BUDGET MARKETING
We first of all brainstorm your project scope and budget that will be required to promote products or services and achieving your expected deliverables before initiating the execution process.

GLOBAL REACH
we have the most effective marketing strategies for your business,. Use them to generate a new marketinBased on your business industry, and expectations, we are able to target your ideal audience locally (UAE) or globally if applicable.

ULTIMATE VALUE
All prospective leads generated from your project will be yours and as such can be added to your custom database for future re-targeting and more.

EDS offer lead generation services – to give you instant access to a professional team of business development specialists with a solid track record. And our time-tested processes and technologically-advanced systems empower them to achieve remarkable results.

We will help you understand how AdWords works, detailing the AdWords auction, bidding process and explaining important factors like Quality Score and cost-per-click. When people search on Google using one of your keywords, your ad may appear next to the search results. 

Programmatic Marketing is a method to the drilled down demographic that your organization seeks to target considering specific demographics such as: Geography, Age, Gender, Social Status, and other relevant triggers. 

Social media marketing is the process of channeling potential traffic to relevant online industries through wide-ranging social media platforms. Digital or social media is a 24/7 active and cost-free medium, where people talk, share, learn, debate and discuss over an exhaustive range of industries.

CPL advertising is the most cost-effective way of getting leads to grow your customer database, newsletter list or community site. You may be in wonder, the fact is, that with 71% year-to-year growth, online lead generation is the fastest growing segment in internet advertising.

Mobile marketing has been taken to the next level with geofencing, which gives companies the ability to advertise to customers within a geographic radius. All modern smartphones have GPS capability. 

TARIQ FAREKH

CEO, Korooti International

What Clients Say?


  • Excellent experience of working with EDS. Very professional and on time delivery of services. Totally satisfied and will continue using them as our partners.

    Mr. Kartik Satija
    MDS Mobile - SAMSUNG

  • We are Al Zahra Hospital Sharjah & Al Zahra Medical center Dubai one of EDS client. EDS – SMS marketing service is very good and no delay at all.

    Mr. Abduljaleel Anodiyil
    Al Zahra Hospital

  • I had a very good experience with EDS. There team were helpful getting us up and running and their SMS system is easy to use and good value for money. I would recommend them as a supplier and will work with them again.

    Ms. Kirsten Dixon
    Informa Exhibition

  • Awesome customer service! We’ve never been let down and all of our requests have been granted immediately. Great group to work with!

    Mr. Mark Montecillo
    MTM Power Sports

  • Great service and amazing support. We are working with them in multiple campaigns and they do great job. Highly recommending this agency.

    Ahmed Nabhani
    IMG World

  • EDS got us top rankings on all of the major search engines where in the past we were unable to even show up on them. EDS did what they promised, when they promised, all at a fair price. We couldn’t ask for more.

    Mr. Amin Sheybani
    Vivandi

  • All campaigns conducted through EDS were successful. We were able to generate a high number of inquiries following the SMS sent. Their database is convenient and extended. We recommend EDS to all companies.

    Ms. Rafaa Sleiman
    New World Private School
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