Digital marketing has helped the healthcare industry grow over the years. By using search engines as a tool, creating targeted outreach with targeted content, engaging patients on social media platforms, and taking advantage of data analytics, patient’s engagement and loyalty are improved, as well as marketing’s ability to confidently prove their value to the top management.
However a relatively new aspect of healthcare marketing, digital marketing has already fundamentally changed the way healthcare marketers operate. As digital marketing continues to grow and evolve, the healthcare marketing sector is bound to grow.
Track ROI of Digital Campaigns
A tremendous benefit of digital marketing is the ability to track and attribute results to specific campaigns and outreach efforts. For healthcare marketers, this is important to understand what is working, what needs to be optimized, and how to use marketing budgets efficiently for the best possible results.
Before planning and adopting digital marketing strategies, healthcare marketers run marketing campaigns and hope for results. Now, healthcare marketers specialists can build campaigns using past data and alter campaigns in real-time if they are not producing ideal results.
In addition to analyzing patient data, a healthcare CRM also tracks and reports marketing campaign results. This way, healthcare marketers can attribute clinical and financial success to specific campaigns and showcase the value of their department.
Engage via Social Media Platforms
Engage patients through Social media, support physicians, and improve population health outcomes. Healthcare social media marketing strategies may include participating in discussions, networking, and promoting information about population health.
A healthy social media presence also helps attract patients. A recent study found that 57 percent of consumers’ decisions to receive treatment at a healthcare facility are strongly influenced by that provider’s social media connections, showing that patients trust healthcare organizations that engage online.
Physicians can also use social media networks to collaborate, share knowledge, and work together – thus potentially improve care outcomes.
Our company comprises of certified experts in various departments who are capable of executing their designated roles and hence ensuring that your expectations are met.
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We first of all brainstorm your project scope and budget that will be required to promote products or services and achieving your expected deliverables before initiating the execution process.
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EDS offer lead generation services – to give you instant access to a professional team of business development specialists with a solid track record. And our time-tested processes and technologically-advanced systems empower them to achieve remarkable results.
We will help you understand how AdWords works, detailing the AdWords auction, bidding process and explaining important factors like Quality Score and cost-per-click. When people search on Google using one of your keywords, your ad may appear next to the search results.
Programmatic Marketing is a method to the drilled down demographic that your organization seeks to target considering specific demographics such as: Geography, Age, Gender, Social Status, and other relevant triggers.
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CEO, Korooti International
Excellent experience of working with EDS. Very professional and on time delivery of services. Totally satisfied and will continue using them as our partners.
We are Al Zahra Hospital Sharjah & Al Zahra Medical center Dubai one of EDS client. EDS – SMS marketing service is very good and no delay at all.
I had a very good experience with EDS. There team were helpful getting us up and running and their SMS system is easy to use and good value for money. I would recommend them as a supplier and will work with them again.
Awesome customer service! We’ve never been let down and all of our requests have been granted immediately. Great group to work with!
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EDS got us top rankings on all of the major search engines where in the past we were unable to even show up on them. EDS did what they promised, when they promised, all at a fair price. We couldn’t ask for more.
All campaigns conducted through EDS were successful. We were able to generate a high number of inquiries following the SMS sent. Their database is convenient and extended. We recommend EDS to all companies.