Digital Marketing for Exhibition, Events & Conferences

Customized Social, Digital & Targeted Marketing Plans

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Digital Marketing for Exhibition, Events & Conferences

In today’s competitive world, in order to remain ahead of the curve, we believe it’s important to amplify the use of a digital marketing strategy in event marketing. Digital and Social Media marketing is going to be crucial for companies that would like to acquire the members and contacts that they had in their list that they are no longer able to reach. With the objective of capturing these contacts and converting them — whether they are members, participants, or sponsors — objectives need to be met, and as a business running an event, a digital marketing plan can help you attain those objectives.

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Exhibition and Events Digital Marketing Dubai
Exhibition and Events Digital Marketing Dubai

In today’s competitive world, in order to remain ahead of the curve, we believe it’s important to amplify the use of a digital marketing strategy in event marketing. Digital and Social Media marketing is going to be crucial for companies that would like to acquire the members and contacts that they had in their list that they are no longer able to reach. With the objective of capturing these contacts and converting them — whether they are members, participants, or sponsors — objectives need to be met, and as a business running an event, a digital marketing plan can help you attain those objectives.

Whether you’re venturing into online marketing for the first time or have dabbled here and there, a high impact digital marketing plan can have a positive impact on your bottom line ROI. Depending on your expected ROI, which can include attracting participants to the event, gaining more sponsors and exhibitors, increasing visibility and engaging with current and potential association members, your digital marketing plan must begin with the end goal and work its way up.

1- DEVELOP A CONTENT STRATEGY

Behind every great plan, there is content. But the mantra, “build it and they will come” does not apply here. In fact, creating content and just waiting for visitors to show up and engage with you will simply not happen… unless you’re a super cute kitten taking a bath on YouTube. A content strategy comes with planning and includes an editorial calendar, a social plan, engagement efforts, optimization, measuring conversions and more. If you want to ensure that your content gets seen by your target audience , then a content strategy is your best bet. So before you sit in front of your computer and start belting out article after article, you need to figure out who you’re addressing and what you plan to achieve. What are goals and KPIs? How will you measure success: Is it by gaining visibility? Increased registration at your events? Every marketing effort has to be measured. It is an essential element of any successful digital marketing plan.

2- PLAN A SEARCH ENGINE OPTIMIZATION (SEO) CAMPAIGN

In keeping with content, a solid digital marketing plan includes SEO and ensures that your content is not only reader friendly, but also search engine friendly as well. If Google can’t find your message, you can bet that no one else will, either.

What makes an SEO plan a great SEO plan?

A- Keyword research: Search terms of phrases that people would type into a search engine that are relevant to your event. You can use these search terms to create content or for paid advertising on search engines like Google and Bing. Where do you go for keyword research? Google AdwordsBing Ads and Wordtracker, to name a few.

B- Link building: Getting other quality websites whose content relates to yours to link to a page on your website with specific keywords highlighted. For example, if your event centers on urology, then you would want a well-known urological website to link back to your event and the hyperlink would contain keywords like “2017 Urological Association Event” and not “Click here.”

C- Social networking: Interact with others by sharing and creating create content through online communities like FacebookTwitterLinkedIn, and even forums that relate to your subject matter. It can be used to promote your brand or event, tell participants and audiences at large about your product or event, gauge what others think about your event, attract new participants, and build relationships with your existing participants. You have to make everything you do shareable. And if you want them to share it, you need to make sure they can find it with a simple search and that your content is valuable for your intended audience.

3- USE INBOUND MARKETING, NOT INTERRUPTION MARKETING

Interruption marketing consists of paid ads that are found on the right-hand side at Facebook, the paid ads at the top of Google results and the sponsored hashtags (#) and accounts on the right-hand side and updates at Twitter. Ask most web users and the majority of them will tell you that they simply ignore these ads.

Inbound marketing, however, works quite well, although it is more about earning people’s interest rather than buying it. It’s much better to be the first organic result on Google rather than one of the paid results. The former is not always easy to attain, but with the right plan of action, it is certainly doable.

4- CREATE GREAT LANDING PAGES

Optimization is not strictly for content; it’s important that you optimize your website as well. Your landing pages need to be user-friendly and straight to the point. If you want to secure the most signups or registrations for your event, for example, you need to make sure that your landing page drives the right message home. This is where your unique selling proposition, a video or slideshow of images, the benefits of attending your meeting, client testimonials, and a solid call to action all come together.

5- FOCUS ON YOUR WEBSITE STRUCTURE

The beauty of a great digital marketing plan is a great website. And what makes a great website? It’s when a visitor intuitively knows where everything can be found. I can’t tell you how often I end up on a website and have no idea where to find what I’m looking for. There needs to be a method to the madness and you always need to keep the end user in mind when putting together your website. After all, this is the first thing that people see before they opt to sign up for your event or register for your services, so you want to make sure that what they see responds to their needs and interests (e.g., professional development) .

6- DEVELOP A SOCIAL MEDIA MARKETING PLAN

Too often, businesses think that social media requires nothing more than merely a few posts on the varying social networks and not much else, but there is a lot more to being present on social networks as an organization or conference. If you are promoting a conference, for example, you can’t simply publish the link to the registration page on Twitter every day until conference time; you need to be ever-present and engaging, making sure to answer any questions by attendees and prospects. Did you know that 42% of customers who complain to businesses on social media expect a 60-minute response time? This is because is has become the norm to receive a response in that time. You need to make sure you’re present and available to answer your participants’ inquiries.

7- USE ANALYTICS TO FIND OUT WHAT’S WORKING

All of your online efforts would be useless if you didn’t measure them. You need to figure out what worked and what didn’t, and you need to leverage the numbers for your next event. Your event doesn’t end when it’s over; it’s a repetitive cycle that requires 365-day engagement. If you want to find out where your customers are coming from via social media or any other web marketing effort you deploy, analytics will help you decipher what works best. By regularly evaluating the results, you can figure out where your audience is and how to leverage your communication efforts.

IT’S TIME TO MAKE YOUR DIGITAL MARKETING PLAN ROBUST

There are many elements that come with a great digital marketing plan, so make sure you begin planning your event with the right strategy and implement the right tools well before the event date. We offer a one-on-one, one-hour assessment of your digital marketing plan, and we are also available to answer any related questions and provide advice on how to get started on digital marketing for your event or organization. Feel free to pick our brains. Contact EDS / event marketing today and see how we can help.

our advantages

CERTIFIED EXPERTISE
Our company comprises of certified experts in various departments who are capable of executing their designated roles and hence ensuring that your expectations are met.

EFFECTIVE MARKETING
we have the most effective marketing strategies for your business,. Use them to generate a new marketing idea for your business today.

GUARNTEED LEADS
Using our versatile marketing tools, we are able to advert to advertise on major platforms mostly used by your ideal audience to generate qualified leads for your business.

Attractions, Amusement Parks & Theme Park Marketing

BUDGET MARKETING
We first of all brainstorm your project scope and budget that will be required to promote products or services and achieving your expected deliverables before initiating the execution process.

GLOBAL REACH
we have the most effective marketing strategies for your business,. Use them to generate a new marketinBased on your business industry, and expectations, we are able to target your ideal audience locally (UAE) or globally if applicable.

ULTIMATE VALUE
All prospective leads generated from your project will be yours and as such can be added to your custom database for future re-targeting and more.

EDS offer lead generation services – to give you instant access to a professional team of business development specialists with a solid track record. And our time-tested processes and technologically-advanced systems empower them to achieve remarkable results.

We will help you understand how AdWords works, detailing the AdWords auction, bidding process and explaining important factors like Quality Score and cost-per-click. When people search on Google using one of your keywords, your ad may appear next to the search results. 

Programmatic Marketing is a method to the drilled down demographic that your organization seeks to target considering specific demographics such as: Geography, Age, Gender, Social Status, and other relevant triggers. 

Social media marketing is the process of channeling potential traffic to relevant online industries through wide-ranging social media platforms. Digital or social media is a 24/7 active and cost-free medium, where people talk, share, learn, debate and discuss over an exhaustive range of industries.

CPL advertising is the most cost-effective way of getting leads to grow your customer database, newsletter list or community site. You may be in wonder, the fact is, that with 71% year-to-year growth, online lead generation is the fastest growing segment in internet advertising.

Mobile marketing has been taken to the next level with geofencing, which gives companies the ability to advertise to customers within a geographic radius. All modern smartphones have GPS capability. 

TARIQ FAREKH

CEO, Korooti International

What Clients Say?


  • Excellent experience of working with EDS. Very professional and on time delivery of services. Totally satisfied and will continue using them as our partners.

    Mr. Kartik Satija
    MDS Mobile - SAMSUNG

  • We are Al Zahra Hospital Sharjah & Al Zahra Medical center Dubai one of EDS client. EDS – SMS marketing service is very good and no delay at all.

    Mr. Abduljaleel Anodiyil
    Al Zahra Hospital

  • I had a very good experience with EDS. There team were helpful getting us up and running and their SMS system is easy to use and good value for money. I would recommend them as a supplier and will work with them again.

    Ms. Kirsten Dixon
    Informa Exhibition

  • Awesome customer service! We’ve never been let down and all of our requests have been granted immediately. Great group to work with!

    Mr. Mark Montecillo
    MTM Power Sports

  • Great service and amazing support. We are working with them in multiple campaigns and they do great job. Highly recommending this agency.

    Ahmed Nabhani
    IMG World

  • EDS got us top rankings on all of the major search engines where in the past we were unable to even show up on them. EDS did what they promised, when they promised, all at a fair price. We couldn’t ask for more.

    Mr. Amin Sheybani
    Vivandi

  • All campaigns conducted through EDS were successful. We were able to generate a high number of inquiries following the SMS sent. Their database is convenient and extended. We recommend EDS to all companies.

    Ms. Rafaa Sleiman
    New World Private School
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