Digital Marketing for Banking, Finance & insurance Industry

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Digital Marketing for Banking, Finance & insurance Industry

Due to the strict nature of the processes and structure of the banking finance and insurance industries, the use of the digital pivot, particularly when it came to marketing, was relatively slower compared to most other industries. But over the past few years, an increasing number of companies have understood the importance of embracing the continually shifting digital marketing landscape.

While there are a number of reasons for this, the increasingly competitive playing field and how customers have become more demanding, coupled with the growing importance of customer retention are at the forefront of financial institutions’ adaptation of digital marketing strategies.

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Banking and Finance Digital Marketing Dubai
Banking and Finance Digital Marketing Dubai

Here are some of the ways digital marketing can benefit banking and insurance companies:

Understanding the Market

The digital revolution has not only changed the way consumer behave, it has also led to a demand for new products and services from financial institutions. Developing a digital presence, and utilizing the available tools like social media (and practically anything where online conversations occur) allow you to understand these changes, trends, and customer preferences.

The insights gleaned from the available data will allow you to understand which products and services are being talked about, and will enable a more targeted approach towards identifying your market and providing customized solutions for their changing needs.

Identifying Potential Customers

Speaking of identifying your market, the same ocean of conversations available for you to gain insights on the market pulse will also allow you to reach out and connect with people who actually need what it is you’re offering.

The advanced search tools of social media alone are vast improvements over traditional marketing strategies like sending cold emails. So whether it’s finding people who are talking about car and educational loans, asking about surety bond costs, or people ranting about the inefficiency of a particular e-commerce site, hot leads have never been easier to get a hold off.

Customer Support

Over the years, people have developed a preference for social media — @ -ing a company, or reaching them thru chat — over traditional methods like phone and email to address their concerns. And with an increasing number of consumers switching to other providers because of quality customer service, being able to address your customers’ concerns exactly where they are (social media) has become of paramount importance.

In fact, according to the Accenture Global Consumer Pulse Research, of the consumers who switched to another provider due to poor service, more than 80 percent said they could have been retained had their concerns been resolved on their first contact with the bank.

Brand Awareness and Thought Leadership

In a world marked by more demanding consumers, content marketing is one of the best ways to deliver more value to them apart from excellent service, and competitive pricing. Whether it’s producing content that creates awareness for new services, content that establishes thought leadership, or those that develops trust — digital marketing is an excellent tool to provide added value, without overly focusing on sales.

Advantages of Digital Marketing for Banking, Finance and Insurance Industry

There are several reasons that explain the relevance and importance of digital marketing for BFSI sector. Some of the advantages of digital marketing are listed as below:

  • Digital marketing helps to develop brand awareness by having a strong presence on social media. Also, online conversations enable the marketers to identify the current BFSI trends as well as the consumer behavior.
  • Digital marketing helps to identify the potential BFSI customers by analyzing the interactions on social media. Unlike conventional strategy of sending cold emails to esquire about in personal loans, educational loans, housing loans or insurances; analyzing the user data on social media helps to generate leads that are more personalized.
  • Digital marketing simplifies performance tracking and BFSI consumer behavior analysis processes. This in turn extends the scope for continuous improvement.
  • Digital marketing is highly economical compared to traditional marketing techniques. It saves a lot of money that would have been spent on printing cost, display banner cost, transportation costs etc.
  • Digital marketing has the ability to reach a large number of audiences compared to conventional marketing. Multiple types of consumers can be addressed through digital marketing.
  • Digital marketing is pertinent as the consumers these days spend a lot of their time on online platforms. Also, it is highly beneficial in gathering customer feedback and in providing continuous support.
  • Digital marketing helps to identify potential BFSI influencers on social media. By recognizing influencers based on their popularity, qualifications and their followers on social media, you can decide the most suitable influencer for your target audience.
  • Digital marketing ‘informs’ about a product, rather than ‘selling’ it. This helps a great deal, as BFSI consumers feel they are not ‘forced’ into buying a product, especially when large amount of money is involved.
  • Digital marketing helps in identifying your BFSI competitors and their strategies to attract consumers, through their social media activities.
 

Our Digital Marketing for BFSI services

EDS is a long time expert in all forms of digital marketing and the BFSI sector is no different. EDS offers exceptional digital marketing strategies. Why are we a good fit for the modern BFSI? Maybe it’s the accounts of the subsequent revenue we’ve generated for them through well planned and accurately executed digital marketing strategies such as content marketing and website management. Or is it because our long established proficiency in digital marketing services such as SEO, CRO or social media marketing? We’ve already proved that we’re experts in our field. Now, we’d like to help you achieve the same results our existing clients have.

The seeds sown by digital marketing are the roots to any modern business, regardless of industry. The BFSI, due to its contemporary nature, has been among the few industries that need to be given a little push to adopt modern marketing strategies such as digital marketing. 

our advantages

CERTIFIED EXPERTISE
Our company comprises of certified experts in various departments who are capable of executing their designated roles and hence ensuring that your expectations are met.

EFFECTIVE MARKETING
we have the most effective marketing strategies for your business,. Use them to generate a new marketing idea for your business today.

GUARNTEED LEADS
Using our versatile marketing tools, we are able to advert to advertise on major platforms mostly used by your ideal audience to generate qualified leads for your business.

Attractions, Amusement Parks & Theme Park Marketing

BUDGET MARKETING
We first of all brainstorm your project scope and budget that will be required to promote products or services and achieving your expected deliverables before initiating the execution process.

GLOBAL REACH
we have the most effective marketing strategies for your business,. Use them to generate a new marketinBased on your business industry, and expectations, we are able to target your ideal audience locally (UAE) or globally if applicable.

ULTIMATE VALUE
All prospective leads generated from your project will be yours and as such can be added to your custom database for future re-targeting and more.

EDS offer lead generation services – to give you instant access to a professional team of business development specialists with a solid track record. And our time-tested processes and technologically-advanced systems empower them to achieve remarkable results.

We will help you understand how AdWords works, detailing the AdWords auction, bidding process and explaining important factors like Quality Score and cost-per-click. When people search on Google using one of your keywords, your ad may appear next to the search results. 

Programmatic Marketing is a method to the drilled down demographic that your organization seeks to target considering specific demographics such as: Geography, Age, Gender, Social Status, and other relevant triggers. 

Social media marketing is the process of channeling potential traffic to relevant online industries through wide-ranging social media platforms. Digital or social media is a 24/7 active and cost-free medium, where people talk, share, learn, debate and discuss over an exhaustive range of industries.

CPL advertising is the most cost-effective way of getting leads to grow your customer database, newsletter list or community site. You may be in wonder, the fact is, that with 71% year-to-year growth, online lead generation is the fastest growing segment in internet advertising.

Mobile marketing has been taken to the next level with geofencing, which gives companies the ability to advertise to customers within a geographic radius. All modern smartphones have GPS capability. 

TARIQ FAREKH

CEO, Korooti International

What Clients Say?


  • Excellent experience of working with EDS. Very professional and on time delivery of services. Totally satisfied and will continue using them as our partners.

    Mr. Kartik Satija
    MDS Mobile - SAMSUNG

  • We are Al Zahra Hospital Sharjah & Al Zahra Medical center Dubai one of EDS client. EDS – SMS marketing service is very good and no delay at all.

    Mr. Abduljaleel Anodiyil
    Al Zahra Hospital

  • I had a very good experience with EDS. There team were helpful getting us up and running and their SMS system is easy to use and good value for money. I would recommend them as a supplier and will work with them again.

    Ms. Kirsten Dixon
    Informa Exhibition

  • Awesome customer service! We’ve never been let down and all of our requests have been granted immediately. Great group to work with!

    Mr. Mark Montecillo
    MTM Power Sports

  • Great service and amazing support. We are working with them in multiple campaigns and they do great job. Highly recommending this agency.

    Ahmed Nabhani
    IMG World

  • EDS got us top rankings on all of the major search engines where in the past we were unable to even show up on them. EDS did what they promised, when they promised, all at a fair price. We couldn’t ask for more.

    Mr. Amin Sheybani
    Vivandi

  • All campaigns conducted through EDS were successful. We were able to generate a high number of inquiries following the SMS sent. Their database is convenient and extended. We recommend EDS to all companies.

    Ms. Rafaa Sleiman
    New World Private School
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