YouTube Masthead is similar to advertisement on billboards. But it is on YouTube. It facilitates advertisers the highest reach and awareness on the YouTube Homepage. Those who are looking for highest reach must try YouTube Masthead. It’s a banner displayed on YouTube homepage for 24 hrs. It’s one of the components of YouTube Marketing.
Main benefits of Mastheads are –
Your brand exposure to wide range of audience across a huge range of demographics
Visible for continuous 24 hrs to all
Creates brand awareness and enhances brand activity on YouTube as well as on website.
Main Types of YouTube Mastheads:
In-house Build IHB Masthead: for this size is basically 970×250 unit, this can be used using existing templates and in short execution time.
Standard Custom Masthead: more or less same as IHB with ample room for creativity and customization. It’s like a Blank canvas.
Dynamic Custom Masthead: it’s a customized format which can handle rich mastheads and can also the text, images, destination URL and video.
Based on the device, there are 2 broad categories:
Digital Media Strategist. I have nearly two decades of experience strategizing, planning, buying and optimizing and reporting across traditional and digital media. My specialty lies in the digital space around Search Engine Marketing (SEM) on the major search engines as well as Social Media Marketing (SMM) across major social networks like Facebook, Twitter, and LInkedIN. Pay Per Click (PPC) expert.