Twitter Advertising

Tweet Early & Often

This tip is particularly important if you’re just getting started with Twitter. In the early stages, you don’t have any baselines as far as how often to tweet or the best times to tweet. And while there are some general guidelines (we’ve even done our own research) the reality is you won’t know the best time to reach your audience until you experiment

Also, you need to be aware that your followers don’t all check Twitter at the same time. Some people might check in the morning and then not again until later in the evening. In order to get as much reach as possible, try tweeting throughout the day instead of trying to get all your tweets out during business hours. If you want to skip the guesswork, you can use our ViralPost feature to automatically schedule your tweets to be sent when your audience is most likely to engage.

Notice When You’re Over-saturating Your Followers

While you’re sending out all those tweets, you also want to avoid going overboard.

Tweeting every five minutes can be a bit much for your followers. The last thing you want is for your audience to get annoyed with all your tweets and unfollow you to quiet the noise.

We’ll touch on this a little more in one of the later tips, but a good way to monitor whether or not you’re tweeting too much is to track your engagement.

If you increase your tweet frequency and notice your engagement starts to drop, it could be a sign that you’re annoying your followers

Engage More Than You Broadcast

Somewhere along the line, brands appear to have forgotten that Twitter is a social network, not just a content distribution tool. As a result, Twitter feeds are filled with marketers and brands strictly tweeting links back to their website.

Sure, some larger brands can get away with broadcasting messages all day. But if your aim is to build your audience or use Twitter for something beyond just spreading brand messaging, you have to engage.

Ask questions, do Twitter polls or hop in on public conversations

Jump on Relevant Trending Topics

Speaking of engaging, a simple way to get started is to join in on trending topics. Take a look at the trending topics on Twitter, which typically have an accompanying hashtag. Then join in on the conversations when it’s relevant.

For instance, plenty of brands and organizations tweet to support causes and movements like Women’s History Month.

Here’s an example of how Animal Planet used a trending holiday hashtag that you probably wouldn’t immediately associate with the brand. But they made it work.

Don’t be afraid to think outside the box to participate in conversations about trending topics. Remember, the topic doesn’t have to be directly related to your products and services. It can be something relevant to what your brand stands for or just something funny and quirky that you can create content around.

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