4 tips on getting more viewers during your live broadcast
This post will aid you in combating low viewership, keeping in mind that this will not unfold overnight hence it’s a process and will take few sessions to start seeing results.
Multi Broadcasting (On all major social media outlets)
Simulcasting is a great way to make your stream easier to find. Simulcasting is simply meant broadcasting to several channels at once so that you can meet your audience where they are, and increase your viewership numbers altogether.
If you just stream to one platform, you may limit the number of people that you reach.
Master and apply the art of Consistency
You know why people love football season? Its because they get to see their team play every week. That’s called cadence, and you need to create the same expectation with your viewers. Streaming on a consistent basis will help keep your streams top of mind, and remind your viewers to tune in regularly.
Promote your streams one step ahead
Sometimes in video production, it’s easy to get so caught up in the quality of the broadcast, that you forget about the promotion and distribution of your streams.
Email blasts, social media marketing, and promoting on your website are the most effective ways we’ve seen this done, and they’re all free! And don’t be bashful, if you have room, just embed the live stream player on your homepage.
Quality
Last but not least, make sure your streams look and sound great. I always ask myself before I produce something, is this something that I’d want to watch? Streaming compelling, high-quality content is ultimately the best way to ensure that people will continue to watch.