Taking a scrupulous look at the competitive and congested market that we have in today’s world, one would discover that business owners love to have plethora choices on their palms, as the paradox is that no one desires to be some random “one” in a crowd of hundred, or possibly thousand. The reason for this fact is not far-fetched!
In recent times, it is undoubtedly true that digital technology has grossly changed the way an average individual perceives every single thing. I the same way, Marketing and advertising professionals have also incorporated the use of digital technology to fundamentally alter the way that consumers engage with brands before, during, and after a purchase is made. A potential consumer or customer today is expected to browse, research, solicit feedback, evaluate, and make the make the final decision of buying a particular product or service, at their own pace, and at the time, place and platform of their choice. After a patronage has taken place, customers or consumers continue to engage with brands online, sharing their experiences with family and friends. Much of this customer journey is systematically controlled and designed by the infallible power of digital marketing.
If you are a business owner or you are planning to establish one soon, and you need to increase your top-line revenue, count yourself lucky to have stumbled upon this article as the following ten extensively researched digital marketing tactics would simply help you amass unbelievable sales (if properly done).
- SOCIAL MEDIA MARKETING
It may be hard to believe that social media can drive real business results but our professional social media team has helped several companies experience the power of social media first hand. How can you achieve the same success?
Choose the Right Social Media Channel: It is normal to want to immediately build a presence on every popular channel after launching your social media platforms. However, it is very much advisable to start out with just a few channels and understand them first to avoid becoming overwhelmed and stretching your resources without gaining the much-needed goal. Hence, when choosing your channels, it is important to understand the differences between every social media channel and keep your audience in mind. This will generate the most meaningful results and ROI.
For example, LinkedIn is a great channel for B2B companies to network with potential employees and other industry influencers. It is also a useful channel to position your executives as credible experts by posting on relevant LinkedIn groups and discussions.
Maintain a Consistent Brand Voice: One of the important, yet most neglected, way of generating sales and brand awareness is to create a brand persona that will serve as the basis for social media conversions across channels. When developing your brand tone, be sure to tailor it to the needs of your key interests. With a solid brand voice, you can ensure that your content across social media channels compelling.
Post What Your Audience Wants to See: If you are really keen on meeting the needs of your audience, then there is a need to feed your audience with the content they would love to see. Your posts should not only be relevant but they should be timely and straight-to-the-point.
- PAID ADVERTISING & PPC MARKETING
For all kinds of businesses across virtually all the known industries, paid advertisement like pay-per-click, popularly referred to as PPC, may be certainly worthwhile.
Nowadays, more than 80% of the end-users of a particular product or service do not want to waste their time visiting a brand before knowing what they need from them. Their first point of contact with both the brand and the product/services they need from them is the search engine like Google.
However, on the part of brands and businesses, the competition for visibility in the search results is ferociously aggressive. So, alongside the search engine optimization, PPC can garner more visibility for your brand.
Here are three major reasons why you should try PPC marketing:
You only pay when an interested person clicks: One of the reasons PPC is so straightforward is because you know exactly where your money is going, and you only pay when an interested party clicks on your ad. This is different than traditional advertising offline, where you spend X amount of money and hope your target market actually engages with your ad, but you never really know.
You operate according to your budget to control costs. Speaking of budgets, with pay-per-click, you set the budget to your needs. You can put a cap on what you spend daily, and it is flexible for you to change at any time. That doesn’t mean you can expect to see huge results with a limited budget, of course; it all depends on how competitive the keyword and industry are.
Unlike SEO, PPC can show results very quickly. Even though the organic search traffic tends to be very important for long-term website marketing, the PPC marketing has proven to be the fastest means to prove your ROI. PPC can show results fast. You can start a PPC campaign on Monday and literally start seeing results in terms of traffic and conversions the next day (depending on a variety of factors, obviously).
- EMAIL MARKETING
Over the years there have been numerous studies showing that email marketing is one of the most effective digital marketing tactic for lead nurturing a company’s digital strategy. When a brand shoots out personalized emails to its targeted audience, the possibility of achieving efficient result is high. Personalized emails are based on a more in-depth research and understanding of customer behavior and marketing trends. Most important of all, it requires you to know your buyer persona to deliver relevant information.
By following these tactics, you can leverage digital marketing for business growth and maximize your impact. It is however important to track and measure the results of these initiatives to make improvements down the road. By monitoring each platform and engagement levels on each post, you can adjust your digital marketing strategy to further improve the ROI.