June 2019
Instagram is an excellent platform for marketers to reach their target audience
With 800 million monthly active users, #Instagram is an excellent platform for marketers to reach their target audience. Although this user base isn’t as large as that of #Facebook, it is much more engaged, making it a more effective way for brands to get their message seen and heard. A Quintly study even found that...
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What is Hero, Hub, Hygiene content
YouTube came up with this model content strategy as part of their playbook for brands using the video-sharing site. The simple premise is that your campaign should consist of three types of content: Hero, Hub and Hygiene. ✔️Hero content: this is your big-ticket, probably expensive-to-produce, featured content which aims to tap directly into your audience’s...
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How to Avoid Digital Marketing Strategy Epic Fails?
How to Avoid Digital Marketing Strategy Epic Fails? Your marketing campaigns won’t always be epic and that’s okay. It’s important to listen to the feedback of your customers & keep the following in mind: ✔️Track Your KPI’s – Tracking KPIs will provide insight into your marketing efforts and give a clearer picture into how your...
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Snapchat Vs Instagram
Snapchat and Instagram are the two most popular image sharing apps that popularized the photo/video sharing trend you are seeing on other social media applications such as Facebook and Twitter. Both serve the same purpose, that is to capture high-quality photos and videos and share them ether publicly for the whole world to see, or...
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Digital Disruption
Disruption, by our definition, means a shift in relative profitability from one prevailing business model to another. The dominant companies, accustomed to the old approach, lose market share to a new group of companies. Not every disruption is driven by advances in technology, but Digital Disruption is. Digital disruption can seem like a threat, but...
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